Home > Features >

ALS Ice Bucket Challenge and other viral trends cricket has been involved in

Jason Holder (middle) taking the ALS Ice Bucket Challenge © West Indies Facebook page
Jason Holder (middle) taking the ALS Ice Bucket Challenge © West Indies Facebook page

The ALS Ice Bucket Challenge has become a rage all over the world, with some of the most well-known faces getting drenched in ice-cold water to spread awareness and raise funds for the Lou Gehrig’s disease. The cricket world is no stranger to such global trends either, with cricketers indulging themselves in some of the latest trends such as the Gangnam Style and Harlem Shake. Amit Banerjee takes a look at some of the biggest worldwide trends that caught the cricket world by storm.

It is official. The ‘ALS Ice Bucket Challenge’ is the biggest trend of the year and one of the biggest pop-culture phenomena of the last few years.  In the age of social media, where one has access to global information literally at the touch of a screen, it is not uncommon for such trends to go viral from one part of the world. Since the advent of the ‘internet culture,’ a number of sites have given rise to memes, which in turn has become the latest — and currently the most popular — tool for expressing one’s thoughts. We have had fads such as ‘Gangnam Style,’ ‘Harlem Shake,’ ‘Planking,’ and ‘Flash Mobs,’  among many others which spread like wild-fire courtesy the internet.

The ongoing rage of the Ice Bucket Challenge has caught the imagination of people all over the world. The activity, which began its spread in this year’s summer, could be the biggest social movement ever judging by the way it is trending these days. It involves a person being challenged to either pay a certain sum to the ALSA charity, or get a bucket of ice-cold water poured over their head. Hundreds of celebrities have already participated in this event, ranging from the likes of from Bill Gates and Mark Zuckerberg to Cristiano Ronaldo and Lionel Messi.

The trend soon caught up with the world of cricket, with Chris Gayle being one of the first to get a bucketful of ice-cold water poured over his head.  He nominated a few of his West Indian team mates for the same. Others such as Yuvraj Singh, Robin Uthappa, Kevin Pietersen, Stuart Broad, Joe Root, etc. have followed suit and have posted their feats on social networking sites such as Twitter, Instagram and Youtube, garnering the attention of millions of their fans. This is however, not the first time that cricketers have participated in social trends such as these, given how tech-savvy and socially aware the current generation of cricketers is.

Following are some of the trends which cricketers have embraced and have brought in a breeze of liveliness into the game:

Gangnam Style: Who can forget the vision of West Indians, especially Gayle, riding an invisible horse during the 2012 ICC World Twenty20. Gangnam Style, a song  by South Korean singer Psy became a viral hit within a few days of it being posted on Youtube, becoming the most-viewed video on the site in no time. While Gayle incorporated it in his post-match victory dances, he was emulated by others. Kevin Pietersen performed the dance on live television in front of Sourav Ganguly and Wasim Akram, Virat Kohli did the famous step after India’s victory in the Champions Trophy final in 2013, Adam Gilchrist during the 2013 edition of the Indian Premier League (IPL), among many others.

Gayle caught everyone’s eyes in the 2014 ICC World Twenty20 with his ‘angry version’ of the dance after the West Indies beat Australia. This followed after an exchange of words between Gayle and James Faulkner.

Harlem Shake: This Internet video became an online rage in the early months of 2013. The video, which features the first 30 seconds of the song ‘Harlem Shake’ by Baauer, has two distinct parts of 15 seconds each involves a crowd of people. The first part is that of the intro in which a person dances to the song alone, with others acting seemingly unaware of his or her presence. The second part features the bass drop in which the rest of the crowd joins in.

The meme was famously enacted by the players and staff of the English county side Northamptonshire, who performed it on the occasion of Red Nose Day. Northants Cricket promised to donate 200 GBP to the Comic Relief if the Youtube video got 200 or more likes. Other clubs such as the Scarborough Cricket Club also showed their moves.

Northants Harlem Shake:

Scarborough Harlem Shake:

While it’s safe to say that the ever-expanding social media is now entrenched into cricket, one can also opine that cricket is richer and livelier with the influence of social media. Such activities also act as a bridge in connecting cricket with nations which are not familiar with the game. Who knows, an American browsing through Gangnam Style videos on Youtube might stumble upon the West Indian celebration after their World T20 win and develop an interest in the game. Maybe the ICC can implement this as a tool for promoting the sport across the planet!

Complete coverage of cricketers taking the ALS Ice Bucket Challenge

(Amit Banerjee, a reporter at CricketCountry, takes keen interest in photography, traveling, technology, automobiles, food and, of course, cricket. He can be followed on Twitter via his handle @akb287)

World T20 League 2014

Sep 21, 2014 (16:00 IST)   at Hyderabad

World T20 League 2014

Sep 21, 2014 (20:00 IST)   at Hyderabad

World T20 League 2014

Sep 22, 2014 (20:00 IST)   at Bengaluru

World T20 League 2014

Sep 23, 2014 (20:00 IST)   at Raipur

World T20 League 2014

Sep 24, 2014 (20:00 IST)   at Hyderabad

More

World T20 League 2014

Sep 20, 2014  at Mohali

Kings XI Punjab won by 4 wkts

World T20 League 2014

Sep 20, 2014  at Mohali

Perth Scorchers won by 6 wkts

World T20 League 2014

Sep 19, 2014  at Raipur

NK won by 33 runs (D/L method)

World T20 League 2014

Sep 18, 2014  at Mohali

Kings XI Punjab won by 5 wkts

World T20 League 2014

Sep 17, 2014  at Hyderabad

Kolkata Knight Riders won by 3 wkts

Photos

KXIP vs Hobart Hurricanes, Match 2 CLT20 2014

Videos

Anderson plays golf with Jaguar competition winners

Kings XI Punjab vs Barbados Tridents, Match 5, CLT20 2014: David Miller helps KXIP register 4-wicket victory

Dolphins vs Perth Scorchers CLT20 2014 Match 4: Highlights

Don Bradman plays his final innings in England

Pananmal Punjabi: A nonagenarian Test opener

Chris Cairns cleaning bus shelters? Why?

Asian Games Asian Games 2014 Champions League T20 2014 Chennai Super Kings CLT20 CLT20 2014 CSK vs KKR Hobart Hurricanes India at Asian Games 2014 Kings XI Punjab Kolkata Knight Riders Northern Knights

CLT20 2014: KXIP skipper George Bailey praises Akshar Patel

CLT20 2014: Glenn Maxwell thrilled with two close games at Mohali

Kings XI Punjab vs Barbados Tridents, Match 5, CLT20 2014: David Miller helps KXIP register 4-wicket victory

George Bailey dismissed for 7; Kings XI Punjab 127 for 5

Virender Sehwag out leg-before; Kings XI Punjab 111 for 4

Before Mitchell Marsh, Surinder Amarnath had hit sixes off last two balls to win a match in England

Nip Pellew — one of the greatest fielders of all time

James Franklin: Barbados Tridents have youngsters who can win games

Kings XI Punjab vs Barbados Tridents, Match 5, CLT20 2014: Highlights

CLT20 2014: Mitchell Marsh stakes his claim for a spot in Australia’s ICC World Cup 2015 squad with late blitz for Perth Scorchers against Dolphins

Fan of the Day

Niharika Shah

Niharika Shah

669 Posts | 6 Fans

Video Highlights: Kings XI Punjab (KXIP) vs Hobart Hurricanes (HH) CLT20 2014

World Alzheimer’s Day 2014: Book to spread awareness about dementia

Wickedleak Wammy Desire 3 tablet with 7-inch display and Android KitKat launched for Rs 5,999

Asian Games 2014 Live Updates: Eyes on Jitu Rai, Dipika Pallikal-Joshna Chinappa face-off

EPL Table & Results: Points Table and Team Standings at 2014-15 Barclays Premier League Week 5

From Coke Zero to Mahindra Scorpio, the changing face of Indian e-commerce

Latest Cancer Research: Biosensors to detect risk of developing cancer

Jhalak Dikhhla Jaa 7 winner Ashish Sharma: I have had thoughts of quitting the show several times

Aamir Khan’s Satyamev Jayate to air on October 5

Also on cricketcountry.com

Play Fantasy Cricket & Win

Cash Daily! Click here