Sachin Tendulkar is an iconic cricketer and his status will not change after retirement, Prahlad Kakkar, the Indian ad film-maker believes. For almost 24 years, Tendulkar has dominated headlines in India and has been a national passion. His super-human feats on the cricket ground have inspired millions not only in India, but all over the world.
Speaking to CricketCountry, Kakkar explained why Tendulkar’s stature will continue to grow even after retirement. Kakkar explains in this video why Tendulkar has set a standard and that his iconic status will remain intact although he is set to move away from the game.
These are interesting insights from someone who has worked with Tendulkar during the making of numerous commercials. During those assignments, what struck Kakkar was Tendulkar’s humility and respect for the game. It is that very humility that has set Tendulkar apart from the rest.