Home > Features > Humour >

Sony launches ‘IPL Smart Earphone’ to filter trash commentary; calls endeavour CSR

abhijit humour

Please note this is a humour article — work of pure fiction

By Abhijit Banare

In a smart business decision tagged as ‘Corporate Social Responsibility’, the official broadcasters of Indian Premier League (IPL) have taken technology further in improving experience of viewing a match. Known for their products with quality audio, Sony has launched the special ‘IPL Smart Earpiece’ to filter out crap commentary during the marquee tournament.

“We have already received complaints after the first match with the ‘behtarein commentary. Hence our think-tank thought of providing a relief to the viewers so that they can hear commentary but filter out unwanted parts. This is something we were planning since last season after two people turned deaf due to Danny Morrison’s ridiculous words and Ravi Shastri’s rooftop yelling. Hence we owed something to the mankind,” said Sharad Power, Product head of Multimedia Screen Media.

As per information made exclusively available to CricketCountry, this earpiece has multiple options in filtering commentary. When you purchase the earpiece, there are default words and phrases which automatically get blocked out while watching a match. Words and phrases like ‘Good Evening Abu Dhabi/Sharjah’, ‘Behtarein’, ‘Badhiya’, ‘This is brilliant batting’, Any phrases involving words like ‘Bullet’, Wire’ will automatically be blocked out. For example, when Shastri does the toss proceedings, your sentence will sound something like this, “Good Evening Mumbai, Are You Ready?, It’s a jam-packed stadium and the two captains are here”.

And there’s more. Once you buy the unlimited subscription for the earpiece, priced at mere Rs 199 a season, viewers can even customise the filters. “You just need to press the ‘Block’ button behind the right earpiece and record the phrases and words; then press ‘Delete’ button placed adjacent to it. The next time you watch a match with the headphones on, those parts will be automatically blocked out. And the best part is you can even delete an entire commentator from the database during the commentary. If Pommie Mbangwa and Harsha Bhogle are commentating, you can listen only Mr Bhogle’s part if the former name is deleted,” said a jubilant Power.

The viewers have already welcomed the product and the pre-order for the device has already seen around two lakh buyers. “I can’t believe Sony have taken up this Corporate Social Responsibility to make lives better. Last season during the summer season, I used to wake up with someone shouting Good Morning in my ears after watching the matches the previous evening. But this earpiece is going to improve my life a lot,” said Sachin Pavaskar, a viewer who has religiously watched every match of the IPL despite all the fixing and controversies.

Click here for IPL 2014 Schedule: Match time table for IPL 7

Click here for IPL 2014 Schedule & Results

Click here for IPL 2014 complete coverage

(Abhijit Banare is a reporter at CricketCountry. He is an avid quizzer and loves to analyse and dig out interesting facts which allows him to learn something new every day. Apart from cricket he also likes to keep a sharp eye on Indian politics, and can be followed on Twitter and blog)

Pakistan tour of Sri Lanka, 2014

Aug 6, 2014 (10:00 IST)   at Galle

India tour of England 2014

Aug 7, 2014 (15:30 IST)   at Manchester

South Africa in Zimbabwe, 2014

Aug 9, 2014 (13:30 IST)   at Harare

Pakistan tour of Sri Lanka, 2014

Aug 14, 2014 (10:00 IST)   at Colombo

India tour of England 2014

Aug 15, 2014 (15:30 IST)   at London

More

India tour of England 2014

Jul 27, 2014  at Southampton

England won by 266 runs

Afghanistan tour of Zimbabwe, 2014

Jul 24, 2014  at Bulawayo

Afghanistan won by 100 runs

South Africa tour of Sri Lanka, 2014

Jul 24, 2014  at Colombo

Match drawn

Afghanistan tour of Zimbabwe, 2014

Jul 22, 2014  at Bulawayo

Afghanistan won by 2 wkts

Afghanistan tour of Zimbabwe, 2014

Jul 20, 2014  at Bulawayo

Zimbabwe won by 8 wkts

Photos

India vs England 2014, 3rd Test

Videos

Highlights of Phil Hughes' double ton

India vs England 2014, 3rd Test at Southampton: Highlights

India vs England 2014, 3rd Test at Southampton: Reasons for India’s heavy defeat

10 little known facts about Jacques Kallis

Moeen Ali spins India into trouble: Will he stun them again on Day 5 at Southampton?

Jacques Kallis retires from international cricket: How an Indian fan remembers the South African legend

England England vs India England vs India 2014 Ian Bell India India tour of England 2014 India vs England India vs England 2014 James Anderson Moeen Ali South Africa South Africa tour of Sri Lanka 2014 Sri Lanka

Kieron Pollard seals win for Barabdos Tridents against St Lucia Zouks

Kent edge out Somerset in nail-biting finish in Royal London One-Day Cup

Shaun Marsh will need 3-4 months to recover from elbow injury: Alex Kountouris

Peter Siddle to give up his World Cup hopes for concentrating more on Test cricket

India vs England 2014 3rd Test stats highlights: Day 5

Ray Markham — The Press Box Scorer who made it from the Loft to Lord’s

10 little-known facts about Sir Frank Worrell

Statistical analysis of Jacques Kallis’s ODI career

Top 12 cricketing moments between England’s two Test wins

Naman Ojha’s selection for India’s tour of England is a step in right direction

Fan of the Day

Niharika Shah

Niharika Shah

658 Posts | 6 Fans

Sachin Tendulkar's nine dismissals against James Anderson

Telecom Regulatory Authority of India starts consultation process on adjusted gross revenue definition

Singham Returns song Aata majhi satakli: Yo Yo Honey Singh’s gives Ajay Devgn and Kareena Kapoor a party anthem!

Kieron Pollard seals win for Barabdos Tridents against St Lucia Zouks

Sensex loses 174 points; banking stocks dip

Facebook,Cisco and HP are interested in investing more in India: Government

Iggy Azalea to make film debut in ‘Fast and Furious 7′

Kent edge out Somerset in nail-biting finish in Royal London One-Day Cup

Shah Rukh Khan and Simon Cowell come together

Also on cricketcountry.com

Play Fantasy Cricket & Win

Cash Daily! Click here