New Delhi: Dec 8, 2011
Broadcaster ESPN STAR Sports (ESS) on Thursday announced a new five-year contract with Cricket Australia, a deal which for the first time will give them the rights to showcase two of Indian cricket teams' visits Down Under.
The Indian cricket team is slated to visit the Kangaroo nation in 2014-2015 to participate in a tri-series also including England, just before the 2015 World Cup, apart from playing a Test series against the hosts.
The team will then again visit Australia for seven ODIs and two Twenty20 matches in the year 2015-2016.
The deal will give ESPN STAR Sports exclusive rights to air Cricket Australia's (CA) domestic and home international matches across various platforms including television, Internet, mobile and radio across the entire Asian region.
"We are delighted that a telecaster of ESPN STAR Sports' standing and class will be putting Australian cricket in front of so many cricket fans," said CEO of Cricket Australia, James Sutherland.
"ESPN STAR Sports has been a wonderful and innovative partner for a long while and to be able to extend this critical partnership is great news for us all as well as for the cricket loving public," he added.
Meanwhile, MD ESPN STAR Sports, Manu Sawhney said the partnership is a testament to their commitment to serve their fans with more action packed cricket for years to come.
"Australian Cricket has always been exciting and is played with utmost competitiveness in a super charged atmosphere which makes for every fan's delight. It is therefore not surprising that it is called the ultimate test for any cricket player," he insisted.
In addition to the pulsating international cricket action, ESS also plans to broadcast CA's domestic cricket, including the KFC Big Bash T20, the 4-day Bupa Sheffield Shield tournament and the Ryobi One Day Cup. (PTI)