The broadcast of first two matches of the ongoing ICC Women's World Cup on STAR Cricket & STAR Cricket HD channels has generated an impressive reach of 23.7 million.
The first two matches of the 2013 edition delivered 9.5 times more reach as compared to the 2009 edition held in Sydney, which delivered a cumulative reach of 2.5 million.
"We are absolutely delighted with the response. It is good to note that the ICC Women's World Cup 2013 has garnered huge interest in the world's biggest cricket market. This bodes well for the future of women's cricket," said Aloke Malik, Managing Director, ESPN Software India Pvt Ltd.
Campbell Jamieson, ICC's General Manager Commercial, said, "We have always believed that a lot of women support and follow women's cricket in India but they don't necessarily play the sport. In partnership with STAR Sports, we were able to touch and reach that audience as well as advertise women's cricket across the globe."
First Published: February 12, 2013, 2:57 pm