Jaipur: Sep 18, 2012
Rajasthan Royals, the 2008 IPL champions, have tied up with documentary movie 'Fire in Babylon', for its theatrical release on September 21 in all PVR cinemas across key metros.
The documentary is directed and written by Stevan Riley about the great West Indies cricket team of the 1970's and 1980's.
It highlights the struggles the West Indies faced as a country and how cricket acted as a unification factor in bringing the many islands, which were recently independent from the British colonial rule, together under the banner of a world class cricketing unit.
It features the stories of Vivian Richards, Malcom Marshall, Michael Holding and Andy Roberts.
The Rajasthan Royals saw an instant fit with the theme of the story and have engaged with 'Fire in Babylon' to be a part of the release promotions of the movie.
Having similar values as the great West Indian team, the brand connect is synonymous between two of these great teams.
Speaking on the association, Raghu Iyer, CEO, Rajasthan Royals, said, "We found an immediate connect with the amazing story of the legendary West Indies cricket team, and that of the Rajasthan Royals in the IPL. We are very happy to be associated with the movie and encourage our fans to step out and enjoy this beautiful and well told story."(PTI)