The cricketers around the globe today are different in many ways as compared to their predecessors. Not only they play round the year for various domestic cricket leagues along with their international fixtures, but also are very active in the activities which are off the field.
To remain busy throughout the year on the field playing and managing their earnings or even image branding is not an easy job, and thus, cricketers need sports management firms or even player organisations to ensure that everything falls in place, especially when the matters are financial in nature.
The need of sports managers, firms or players’ organisations is not only limited to ensure proper management of a cricketer, but they carry huge significance when unfortunate cases emerge, like the payment row which occurred in Sri Lanka after the ICC 2011 World Cup.
The country’s cricket board, Sri Lanka Cricket (SLC) failed to pay its top 100 cricketers for over one year, which forced SLC had to approach the Federation of International Cricketers Association (FICA) to seek help in quick solution of the issue.
Not every cricketer is selected to play for the national side, and thus, many of them make their living by playing in various Twenty20 cricket leagues in different countries and also in the County league in England.
There are many sports management firms in the UK which act as a bridge between cricketers of different nationalities and the County clubs, helping players acquire contracts.
The Australian Cricketers Association (ACA) runs a Professional Development Program, which is a joint initiative of the ACA and Cricket Australia for all male and female current players, those who have recently retired and past players on a case by case basis.
The program looks after the wellbeing and health services, career transition of players, their education and training, and also they have a player hardship fund.
Along with brand management and dealing with various aspects of endorsing contracts, it is extremely critical for players to have personal managers and being associated with their respective cricket associations.