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Jumping Jhapak sirf dekhneka nahi: Farah Khan's IPL 2013 official song
A video of Farah Khan's IPL 2013 official signature song - Jumping Jhapak.
Max has roped in bollywood director Farah Khan to choreograph some signature moves for the IPL campaign a four, a six and a wicket â€” that will be part of three short films, three instruction videos and a big ad-film.
"A cricket crazy country like ours needs to be more involved in the game than just being mere onlookers. Through the campaign "Sirf Dekhneka Nahi" (Not just watching it) we want to encourage the audience to not just watch the Pepsi IPL but to participate and rejoice in every moment of the game with adrenaline-charged dance moves choreographed by Farah and get hooked on to the game by actively participating throughout the season," Max EVP and Business Head Neeraj Vyas said.
Music for these lively IPL 2013 promos has been composed by Vishal-Shekhar and Farah Khan is happy with the end result. â€œWah wah, Annu Malik bhi aisa rhyme nahi kar sakta! (Even Anu Malik canâ€™t rhyme this well) Champak champak thapak thpak gili gili, yeah,â€ says Farah as she hums the track and then giggles at the potshot she takes at Malik.
The IPL opening ceremony was held on Tuesday at Salt Lake Stadium, Kolkata, with international rapper Pitbull being the star attraction.