The hunt for Australian cricket’s sponsor will involve a parallel auction for digital media rights including live streaming of matches, Cricket Australia said.
According to estimates, the new sponsorship deal could be worth $40 million over a three-year term. The property will be coming on to the open market in first time for more than one decade, according to a report in The Australian.
Vodafone, Cricket Australia’s former sponsor ended its sponsorship deal to use the money instead into its mobile phone network and improve customer service.
The mobile phone company has said that it will not renew its sponsorship of the Australian cricket team from next March.
Vodafone had been the sponsor of Australian Cricket team for the last 11 years.
According to estimates, the new sponsorship deal could be worth $40 million over a three-year term. The property will be coming on to the open market in first time for more than one decade, according to a report in The Australian.
Vodafone, Cricket Australia’s former sponsor ended its sponsorship deal to use the money instead into its mobile phone network and improve customer service.
The mobile phone company has said that it will not renew its sponsorship of the Australian cricket team from next March.
Vodafone had been the sponsor of Australian Cricket team for the last 11 years.
