Home > News >

ECB announces 3-year partnership with Etihad Airways

ECB announces 3-year partnership with Etihad Airways
The sponsorship agreement which includes all England national teams across men’s, women’s, age-group and disability cricket, fly with Etihad Airways. Photo Courtesy – Etihad Airways Twitter.

Dubai: Jul 6, 2014

Etihad Airways and the England and Wales Cricket Board (ECB) have announced a three-year partnership deal making the UAE-based carrier first-ever official airline partner of the England cricket teams.

The sponsorship agreement which includes all England national teams across men’s, women’s, age-group and disability cricket, fly with Etihad Airways.

As part of the partnership, the airline will benefit from a comprehensive range of commercial rights, which will include access to UK players for promotional appearances, advertising at six international cricket grounds in England and Wales, tickets and hospitality packages, a statement released by the airlines said.

Encompassing UK’s domestic international and overseas cricket tours from 2014-2016, the agreement will also include winter training camps in Abu Dhabi and a joint community-based cricket initiative.

Among the highlights of the sponsorship tenure will be the home series against India in 2014, the Ashes series against Australia in 2015, the ICC World Cup in Australia and New Zealand in 2015, the ICC World Twenty20, ICC Women’s World T20 in India (2016) and the tour of South Africa (2016).

Peter Baumgartner, chief commercial officer of Etihad Airways, said: “The welcome addition of the England cricket team to our growing portfolio of global sporting associations demonstrates our commitment to the UK market and also to major international sporting events.”

In addition to the England Cricket Team, Etihad Airways’ sports sponsorship portfolio includes Manchester City Football Club and the Indian Premier League’s franchise cricket team — the Mumbai Indians among others, the statement said.

World T20 League 2014

Sep 18, 2014 (20:00 IST)   at Mohali

World T20 League 2014

Sep 19, 2014 (20:00 IST)   at Raipur

World T20 League 2014

Sep 20, 2014 (16:00 IST)   at Mohali

World T20 League 2014

Sep 20, 2014 (20:00 IST)   at Mohali

World T20 League 2014

Sep 21, 2014 (16:00 IST)   at Hyderabad

More

World T20 League 2014

Sep 17, 2014  at Hyderabad

Kolkata Knight Riders won by 3 wkts

World T20 League 2014

Sep 16, 2014  at Raipur

Northern Knights won by 6 wkts

World T20 League 2014

Sep 16, 2014  at Raipur

Lahore Lions won by 55 runs

World T20 League 2014

Sep 14, 2014  at Raipur

Mumbai Indians won by 9 wkts

World T20 League 2014

Sep 14, 2014  at Raipur

Northern Knights won by 72 runs

Photos

West Indies vs Bangladesh, 2nd Test at Gros Islet

Videos

Anderson plays golf with Jaguar competition winners

Kings XI Punjab (KXIP) vs Hobart Hurricanes CLT20 2014 Match 2: Hobart Hurricanes’ likely XI

Kings XI Punjab (KXIP) vs Hobart Hurricanes CLT20 2014 Match 2: KXIP’s likely XI

Kings XI Punjab (KXIP) vs Hobart Hurricanes CLT20 2014 Match 2: Key battles

Kolkata Knight Riders (KKR) vs Chennai Super Kings (CSK) CLT20 2014 Match 1: Highlights

Kings XI Punjab (KXIP) vs Hobart Hurricanes CLT20 2014 Match 2 Preview: Both teams look to make solid start

Bangladesh Bangladesh vs West Indies Bangladesh vs West Indies 2014 Champions League T20 Champions League T20 2014 Chennai Super Kings CLT20 CLT20 2014 Kolkata Knight Riders Lahore Lions Mumbai Indians Northern Knights Southern Express West Indies West Indies vs Bangladesh 2014

Andre Russell credits CPL for good show in CLT20 opening match between KKR and CSK

Chennai Super Kings (CSK) didn’t score enough against Kolkata Knight Riders (KKR): MS Dhoni

Gautam Gambhir hails KKR heroes Andre Russell, Ryan ten Doeschate and Sunil Narine after win over CSK in CLT20 2014

Shahrukh Khan revels in Kolkata Knight Riders’ (KKR) CLT20 2014 win over Chennai Super Kings (CSK)

Durham seamer Chris Rushworth bags 15 wickets against Northamptonshire

Kings XI Punjab (KXIP) vs Hobart Hurricanes CLT20 2014 Match 2: Hobart Hurricanes’ likely XI

Kings XI Punjab (KXIP) vs Hobart Hurricanes CLT20 2014 Match 2: KXIP’s likely XI

Kings XI Punjab (KXIP) vs Hobart Hurricanes CLT20 2014 Match 2: Key battles

Shivnarine Chanderpaul: First batsman to witness 500 dismissals from the other end in Test cricket

Do nervous nineties really exist?

Fan of the Day

Suraj Gowda

Suraj Gowda

636 Posts | 7 Fans

Video highlights: Ander Russell 58 for Kolkata Knight Riders (KKR) vs Chennai Super Kings (CSK) CLT20 2014

Andre Russell credits CPL for good show in CLT20 opening match between KKR and CSK

Next-generation Apple iPads and OS X Yosemite to launch on October 21: Report

Adoptee from India Searches for Mother in New Documentary

Consuming high-fat dairy products reduces diabetes risk

Why some people are naturally inclined to music

International programme in Animal Husbandry

Chennai Super Kings (CSK) didn’t score enough against Kolkata Knight Riders (KKR): MS Dhoni

iOS 8 requires over 5GB of free space to install, here’s what iPhone 5C 8GB users should do

Tamanchey song In Da Club: Ikka Singh revamps his old Punjabi track for the Nikhil Dwivedi-Richa Chadda starrer!

NGOs pursue education for all

Also on cricketcountry.com

Play Fantasy Cricket & Win

Cash Daily! Click here