Home > News >

ESPN to sell advertisements for India-Pakistan series on Doordarshan

 

ESPN to sell advertisement for India-Pakistan series on Doordarshan

ESPN holds the telecast rights for the ODI and the twenty20 series to be played between India and Pakistan. © Getty Images (Representation Pic)

New Delhi: Dec 18, 2012

For the upcoming series between India and Pakistan, sports broadcast channel ESPN Star Sports will sell advertisement spots on Doordarshan after having outbid the public broadcaster in minimum guarantee revenues.

ESPN holds the telecast rights for the ODI and the twenty20 series to be played between India and Pakistan.

In a recently held meeting, ESPN agreed to provide Doordarshan with the match feed without any embedded advertisement for terrestrial transmission.

Media planners who are buying airtime for advertisers believe that this deal is a win-win situation and will help public broadcaster rake in revenue from the India-Pakistan series as the advertising rates have tourched a record 10 lakh.

The deal covers both the Pakistan series and the one-day international and twenty20 series with England next month.

This decision came about after Prasar Bharati asked the Ministry of Information and Broadcasting to intervene and settle its differences with ESPN and BCCI over providing feeds without embedded ads.

“ESPN said that there will be ‘digital commercial enhancement’ of the feed coming from the BCCI.” This meant logos and other promotional material of the sponsors were to be part of the feed. “We wrote to the I&B ministry and the ministry wrote to ESPN and BCCI saying that it was not on,”
Tripurari Sharan, director general at Doordarshan, said,  as reported by Economic Times.

ESPN made Rs 22-crore minimum guarantee bid to sell ad spots on behalf of Doordarshan to advertisers for the India-Pakistan and India-England series. Doordarshan had bid Rs 18 core.

According to the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act, 2007, it is mandatory for the rights holder of any sporting event of national importance to share the feed with the public broadcaster. Doordarshan, in return, should share 75 per cent of the advertisement revenue with the broadcasting rights holder.

A bidding process in place to decide the revenue management company, the party that is responsible for selling advertisements.

Earlier this year, Doordarshan failed to make any profit after winning the bid for the revenue management company of the India-Sri Lanka T20 series.

Jawahar Sircar, chief executive officer of Prasar Bharati, said, “We struggled and managed to reach bid amount; only to hand over 75 per cent to ESPN and lose revenue from our normal telecasts.”

With just a week to go, ESPN has already started marketing the India-Pakistan series. Private broadcaster is demanding 10 lakhs for a 10-second spot for T20s and 6 lakh for ODIs. Doordharshan can manage to get 1 lakh for ODIs and around 1.5 lakh for T20s, they said.

“The series is a very sought-after media property. It may not be a very efficient buy, but will have a big impact considering the hype and the fact that the two nations are playing after a long time,” Navin Khemka, managing partner of media buying firm Zenith Optimedia, said.

 

Zimbabwe tour of Bangladesh, 2014

Nov 23, 2014 (12:00 IST)   at Chittagong

India tour of Australia 2014, Practice matches

Nov 24, 2014 (05:29 IST)   at Glenelg, Adelaide

Hong Kong tour of Sri Lanka, 2014

Nov 24, 2014 (10:00 IST)   at Colombo

Pakistan vs New Zealand in UAE, 2014

Nov 26, 2014 (11:30 IST)   at Sharjah

England tour of Sri Lanka, 2014

Nov 26, 2014 (14:30 IST)   at Colombo

More

South Africa tour of Australia, 2014

Nov 23, 2014  at Sydney

Australia won by 2 wkts

Hong Kong tour of Sri Lanka, 2014

Nov 22, 2014  at Dambulla

Match abandoned without a ball being bowled

Hong Kong tour of Sri Lanka, 2014

Nov 21, 2014  at Dambulla

Match abandoned without a ball being bowled

Zimbabwe tour of Bangladesh, 2014

Nov 21, 2014  at Chittagong

Bangladesh won by 87 runs

South Africa tour of Australia, 2014

Nov 21, 2014  at Melbourne

Australia won by 3 wkts

Photos

Australia vs South Africa, 3rd ODI at Canberra

Videos

SL vs Eng: Buttler practices wicketkeeping in nets

Quinton de Kock’s century in vain as Australia register two wicket win over South Africa

Tamim Iqbal, Anamul Haque register second-highest opening partnership for Bangladesh in ODIs

ICC World Cup 2015: Australia in risk of overkill

Live Cricket Score Bangladesh vs Zimbabwe 2nd ODI at Chittagong: Bangladesh eye comfortable victory

India vs Australia 2014: How crucial are India’s practice games ahead of the first Test?

Australia Australia vs South Africa Australia vs South Africa 2014 Bangladesh India New Zealand New Zealand tour of UAE 2014 New Zealand vs Pakistan 2014 Pakistan Pakistan vs New Zealand 2014 South Africa South Africa tour of Australia 2014 South Africa vs Australia South Africa vs Australia 2014 Zimbabwe Zimbabwe vs Bangladesh Zimbabwe vs Bangladesh 2014

Solomon Mire gets his maiden ODI fifty

India vs Australia 2014: Sourav Ganguly feels 1st Test will have a huge bearing on tour

Bangladesh vs Zimbabwe 2nd ODI at Chittagong: Regis Chakabva and Solomon Mire steady Zimbabwe innings

India tour of Australia 2014-15: Virat Kohli says India well-equipped to deal with Mitchell Johnson

VVS Laxman backs Virat Kohli, Cheteshwar Pujara to come good in Australia

Saeed Ajmal: 99 per cent bowlers will fail 15 degree test

Tamim Iqbal, Anamul Haque register second-highest opening partnership for Bangladesh in ODIs

ICC World Cup 2015: Australia in risk of overkill

Is Dhawal Kulkarni a contender for India’s ICC World Cup 2015 squad?

World Cup 1992: Arjuna Ranatunga masterminds first ever 300-plus ODI chase

Fan of the Day

Niharika Shah

Niharika Shah

681 Posts | 6 Fans

Video Highlights: Virat Kohli vs Australian cricketers

Watch Free Live Streaming & Telecast of Indian Super League (ISL) 2014 Football 37th Match between Kerala Blasters FC vs Atletico de Kolkata

PK Tharki Chokro making: Rancho aka Aamir Khan and Munna Bhai aka Sanjay Dutt shake legs to this folk number

Simbu-Hansika’s Vaalu slated for Christmas release!

Yeh Hai Mohabbatein: Will Raman and Ishita help Mihika with her plans?

Alibaba to launch its Taobao marketplace in international markets: Reuters

8 reasons to add rosemary to your diet

eBay India ‘Black Friday’ sale kicks off today

How many calories do bananas have?

Also on cricketcountry.com

Play Fantasy Cricket & Win

Cash Daily! Click here