Home > News >

Hero MotoCorp withdraws from IPL sponsorship

Hero MotoCorp withdraws from IPL sponsorship

Hero MotoCorp had sponsored the Mumbai Indians in the last two editions of the tournament © Getty Images

New Delhi: Feb 13, 2013

Hero MotoCorp, which had a long association with cricket, has withdrawn as sponsors of the popular Indian Premier League (IPL) Tuesday.

Hero Motocorp, which had been associated with the Mumbai Indians IPL franchise for the last two editions of the tournament, and with the Delhi Daredevils before that, released a statement on Tuesday informing of their withdrawal.

“We have been associated with cricket for over two decades, and it is not correct to say that we are now moving away from cricket,” Hero said in the statement, according to CNN-IBN.

Apart from the IPL, Hero has also sponsored international cricket tournaments such as the World Cup and the Champions Trophy in the past. They continue to be associated with hockey via the recently concluded Hockey India League.

According to CNN-IBN, Hero reportedly signed a four-year deal with the international governing body for hockey, the FIH, and will be sponsoring all the tournaments under the auspices of the FIH.

Hero has also been been involved in golf and is the title sponsor for the Indian Open.

“We at Hero MotoCorp are engaged in promotion of several sports including cricket, golf, hockey and soccer etc. Our decision not to renew our central contract with IPL and with IPL team Mumbai Indians does not in any way dilute our commitment to cricket as a sport. It is the most popular game in the country, and we will continue to remain associated with the game in various forms,” the statement said.

Hero is the second big sponsor to withdraw from the IPL in the last few months after DLF quit as the league’s title sponsor last year. Soft drink giant PepsiCo replaced DLF for the upcoming sixth edition.

West Indies tour of India, 2014

Oct 20, 2014 (14:30 IST)   at Kolkata

Pakistan vs Australia in UAE, 2014

Oct 22, 2014 (11:30 IST)   at Dubai

West Indies tour of India, 2014

Oct 22, 2014 (19:00 IST)   at Cuttack

Zimbabwe tour of Bangladesh, 2014

Oct 25, 2014 (09:30 IST)   at Dhaka

South Africa tour of New Zealand, 2014

Oct 27, 2014 (03:00 IST)   at Hamilton

More

South Africa tour of New Zealand, 2014

Oct 24, 2014  at Mount Maunganui

South Africa won by 72 runs

South Africa tour of New Zealand, 2014

Oct 21, 2014  at Mount Maunganui

South Africa won by 6 wkts

West Indies tour of India, 2014

Oct 17, 2014  at Dharamsala

India won by 59 runs

West Indies tour of India, 2014

Oct 14, 2014  at Visakhapatnam

Match cancelled

Pakistan vs Australia in UAE, 2014

Oct 12, 2014  at Abu Dhabi

Australia won by 1 run

Photos

Pakistan vs Australia, 1st Test at Dubai

Videos

AB de Villiers praises team after win in 1st ODI

Viv Richards’ 6/41 bowls West Indies to a thrilling victory over India

Asad Shafiq emerges as dependable No 6 for Pakistan

Pakistan vs Australia 2014: Mitchell Johnson shows signs of effectiveness on unhelpful surfaces

South Africa vs New Zealand 2014: Vital for Brendon McCullum to find form quickly

Australia Australia tour of UAE 2014 Australia vs Pakistan Australia vs Pakistan 2014 India New Zealand New Zealand vs South Africa New Zealand vs South Africa 2014 Pakistan Pakistan vs Australia Pakistan vs Australia 2014 South Africa South Africa tour of New Zealand 2014 South Africa vs New Zealand South Africa vs New Zealand 2014

Sachin has been my mentor and a guide, says Yuvraj Singh

Australia reeling at 281/8 at Tea on Day 3 of the 1st Test match against Pakistan

Michael Holding insists that ICC is 20 years late on crackdown over chucking

MS Dhoni has done a commendable job as India captain, says Yuvraj Singh

Michael Holding insists that MS Dhoni is no longer ‘innovative and proactive’

Pakistan vs Australia 2014: Spin hunt continues for visitors

Sarfaraz Ahmed may have trumped the Akmals as Pakistan’s wicketkeeper-batsman across formats

Don Bradman — even if every chance he ever gave in his career was accepted, he would still remain head and shoulders above the others

Len Hutton’s hundred gets reported as illness

Viv Richards’ 6/41 bowls West Indies to a thrilling victory over India

Fan of the Day

Suraj Gowda

Suraj Gowda

642 Posts | 9 Fans

Virat Kohli's Family Meets Anushka Sharma

Top Sex Positions: Frog Princess

Happy New Year box office: Shah Rukh Khan and Deepika Padukone’s film off to a flying start!

Nokia turnaround since handset unit sale continues, reports $950 million Q3 net profit

‘Kaththi’ mints Rs.15.4 crore on release day

Google partners Oxford University to teach machines to think

Rashami Desai, Ravi Dubey, Tina Dutta wish to have a pet friendly Diwali!

How to make tamarind or imli packs for hair and skin

Happy New Year movie review: Crafted to please Shah Rukh Khan fans

Also on cricketcountry.com

Play Fantasy Cricket & Win

Cash Daily! Click here