CEO Dave Richardson said the ICC is partnering with ThinkWise along with Room to Read to continue promoting both the importance of HIV and AIDS awareness and the education of children © Getty Images
Dubai: Apr 30, 2013
The ICC today announced three Corporate Social Responsibility (CSR) partnerships that will feature during the upcoming ICC Champions Trophy 2013 in England and Wales.
The ICC will once again be working with Room to Read and will also partner with UNAIDS and UNICEF to deliver the global cricket AIDS awareness partnership ThinkWise.
The organisations will be joined for this tournament by ‘Chance to Shine’, the Cricket Foundation’s programme responsible for getting cricket back into state schools across England and Wales.
During the tournament the ICC will work with the three partners hosting a variety of coaching clinics and visits involving players from the eight participating teams, while also providing tickets to matches and highlighting each of the initiatives at various match days throughout the event.
At this year’s ICC Champions Trophy, the ICC will celebrate its 10-year association with UNAIDS to raise awareness of HIV and AIDS which ultimately led to the foundation of the ThinkWise partnership with UNAIDS, UNICEF and the ICC in 2009. To celebrate that partnership, the ICC will be dedicating the final of the tournament to the ThinkWise campaign.
The other two initiatives, of Room to Read and Chance to Shine will also be show-cased at a number of matches throughout the tournament.
ICC chief executive, Dave Richardson, said of the three partnerships for the tournament: “I am delighted once again that the ICC is partnering with ThinkWise along with Room to Read to continue promoting both the importance of HIV and AIDS awareness and the education of children around the globe.
“We are also happy to welcome Chance to Shine, an ECB supported initiative run by the Cricket Foundation to help continue building a legacy of promoting cricket and creating opportunities amongst the younger generations in England and Wales.”