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ICC looks for brand identity partners for upcoming events

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ICC are on the lookout for a brand that has sufficient flexibility across a diverse range of touch points © Getty Images

Apr 20, 2014

The International Cricket Council (ICC) and the hosts of the ICC World T20 2016, ICC U19 World Cup 2016 in Bangladesh and the ICC Women’s World Cup 2017 in England are requesting proposals from companies interested in providing the brand identity for these tournaments.

The ICC, along with the hosts, will be involved in the development of the event brand identity to ensure the new identity has sufficient flexibility across the diverse range of touch points that will be required of the brand.

This request for proposals (RFP) is designed to attract applications from companies with an extensive, proven track record in design of sporting event identities, preferably on a global scale, and with a talented and experienced design team capable of committing itself to the project over an extended period of time.

Timelines for the development of the strategy and event brand design along with an in-depth description of the required services are available in the RFP. In the first instance, interested parties must submit their intent-to-submit letter with a cost estimate and brief summary of credentials.

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