CII will provide the ICC with a suite of commercial rights-protection and anti-piracy services and solutions © Getty Images
CII will provide the ICC with a suite of commercial rights-protection and anti-piracy services and solutions © Getty Images

Dubai: Jan 13, 2015

International Cricket Council (ICC) has decided to continue its engagement of Copyright Integrity International (CII) in order to obtain commercial rights-protection and anti-piracy services for the ICC Cricket World Cup 2015.

Based in Bengaluru, India, CII is a privately-held specialist in online and offline anti-piracy protection services for sports clients. It will provide the ICC with a suite of commercial rights-protection and anti-piracy services and solutions such as online content and broadcast protection, comprehensive trademark and brand protection, and media terms enforcement, in a programme designed to protect the ICC’s intellectual property rights from the threats of piracy, ambush marketing and unlicensed use.

ICC’s General Counsel, Iain Higgins said that their commercial partners and sponsors make their events possible and generate significant funding for the global game. He further said that the aim of the ICC’s commercial rights protection programme was to maintain the exclusivity of their association with their events, adding that it was vital that those rights were protected so that their partners’ investments could be channelled into the development of cricket throughout their 105 Members.”

CII Head – Legal and Business Affairs, Roshan Gopalakrishna, added that it was a privilege to continue their engagement with a client such as the ICC to manage the commercial rights protection programme for the ICC Cricket World Cup 2015. Their role would include not only the monitoring and enforcement of infringements but also an education programme for the public that would ensure enjoyment of and engagement with the event with due respect to the ICC’s commercial partners and sponsors.

The ICC’s legal team has been working hard over the past few months to develop strategies to monitor and combat unlawful association with the ICC Cricket World Cup 2015.

As part of that programme, it has recently released brand and content protection guidelines for the tournament. Through a series of easy to understand FAQs and illustrations, this document provides companies and members of the public with a useful guide to how they might associate with the event without infringing the rights that have been granted to the ICC’s official partners. The brand and content protection document may be downloaded from the official ICC website at: http://www.icc-cricket.com/cricket-world-cup/about/384/terms-conditions.