Play Fantasy Cricket & Win

Cash Daily! Click here

Home > News >

IPL 2013: Mumbai Indians launch ‘Akkha Mumbai Khelega’ campaign

IPL 2013: Mumbai Indians launch 'Akkha Mumbai Khelega' campaign

The campaign has been designed to catch the essence of the ‘Maximum City’ and their passionate loyalty towards Mumbai © AFP

New Delhi: Apr 2, 2013

In a bid to connect with their huge global fan base, IPL franchise Mumbai Indians today launched a three-tier campaign on a digital platform which will run through the entire duration of the cash-rich league.

The first part of the campaign “Akkha Mumbai Khelega” has been designed to catch the essence of the ‘Maximum City’ and their passionate loyalty towards one of the most popular franchise of the IPL.

The campaign started today on MI’s official Facebook page and Twitter handle ‘MIPaltan’ where the spirit of Mumbaikars will be depicted.

The second phase is the extension of the fan song, having short videos on the concept of ‘Hul’ — a typical Mumbai’s characteristic of challenging the opposition, where all of Mumbai gets to give ‘Hul’ to their opponents.

‘Hul’ videos feature the variety this city offers and the fans across generation will easily be able to connect with the attitude of a proud Mumbaikar shown in the short films.

But the franchise has saved the best for the last as they have a final campaign ‘Apun Ka Rumaal & Apun Ka Cheer’, the third phase of the campaign involving the signature Mumbai Indians moves for fans.

These rumaals, part of the team merchandising, exhibits the players in a typical Mumbai style statement and allows the fans to emulate the style while cheering the team.

Indian T20 League 2014

Apr 19, 2014 (16:00 IST)   at Dubai

Indian T20 League 2014

Apr 19, 2014 (20:00 IST)   at Dubai

Indian T20 League 2014

Apr 20, 2014 (20:00 IST)   at Sharjah

Indian T20 League 2014

Apr 21, 2014 (20:00 IST)   at Abu Dhabi

Indian T20 League 2014

Apr 22, 2014 (20:00 IST)   at Sharjah

More

Indian T20 League 2014

Apr 18, 2014  at Abu Dhabi

Rajasthan Royals won by 4 wkts

Indian T20 League 2014

Apr 18, 2014  at Abu Dhabi

Kings XI Punjab won by 6 wkts

Indian T20 League 2014

Apr 17, 2014  at Sharjah

Royal Challengers Bangalore won by 8 wkts

Indian T20 League 2014

Apr 16, 2014  at Abu Dhabi

Kolkata Knight Riders won by 41 runs

Womens World T20, 2014

Apr 6, 2014  at Dhaka

Australia Women won by 6 wkts

Photos

Delhi vs Bangalore match 2, IPL 2014 at Sharjah

Videos

Video Highlights: Mumbai Indians vs Kolkata Knight Riders wickets

Royal Challengers Bangalore (RCB) vs Mumbai Indians (MI) Live Cricket Score IPL 2014: Zaheer Khan gets Virat Kohli, Yuvraj Singh

BCCI members to attend crucial meeting

Pakistan Cricket Board bring out strict eligibility rules for appointing coaches

Peter Moores set to become England coach

IPL 2014: Anjinkya Rahane says he was confident of overhauling Sunrisers Hyderabad’s target

BCCI Chennai Super Kings Delhi Daredevils India IPL IPL 7 IPL 2014 Kings XI Punjab Kolkata Knight Riders Lasith Malinga MS Dhoni Mumbai Indians Rohit Sharma Royal Challengers Bangalore Virat Kohli

Live Cricket Score IPL 2014: Delhi Daredevils (DD) vs Kolkata Knight Riders (KKR) match 6 of IPL 7 at Dubai

Royal Challengers Bangalore restrict Mumbai Indians to lowly 115/9 in IPL 2014

Royal Challengers Bangalore (RCB) vs Mumbai Indians (MI), IPL 2014: Mumbai’s progress slowed down by Bangalore

IPL: Eoin Morgan credits tournament for longevtiy

IPL 2014: Wasim Akram hails Kolkata Knight Riders bowling

Gabriel Garcia Marquez: His words found their way even into the cricket world

Brendon Kuruppu scores the slowest double-hundred of all time

IPL 2014: Rajasthan Royals’ team composition vital for success

Kings XI Punjab’s local talent gives them an added dimension in IPL 2014

Former Australia PM Robert Menzies used cricket to win a case as a lawyer

Fan of the Day

Fan Cricket

Fan Cricket

1 Posts | 0 Fans

Glenn Maxwell's 95, Kings XI Punjab vs Chennai Super Kings IPL 2014 Video Highlights

LinkedIn’s user base crosses 300 million mark

11 possible causes of coughing up blood

Aditya Roy Kapur to play chef to impress Parineeti Chopra!

Live Cricket Score IPL 2014: Delhi Daredevils (DD) vs Kolkata Knight Riders (KKR) match 6 of IPL 7 at Dubai

Gabriel Garcia Marquez: His words found their way even into the cricket world

Sidharth Malhotra needs a break!

Arun Jaitley criticises Robert Vadra over rise in real estate business

Lok Sabha Elections 2014: Narendra Modi dares Rahul to a face-off

Also on cricketcountry.com