Home > News >

IPL 2013: Mumbai Indians launch ‘Akkha Mumbai Khelega’ campaign

IPL 2013: Mumbai Indians launch 'Akkha Mumbai Khelega' campaign

The campaign has been designed to catch the essence of the ‘Maximum City’ and their passionate loyalty towards Mumbai © AFP

New Delhi: Apr 2, 2013

In a bid to connect with their huge global fan base, IPL franchise Mumbai Indians today launched a three-tier campaign on a digital platform which will run through the entire duration of the cash-rich league.

The first part of the campaign “Akkha Mumbai Khelega” has been designed to catch the essence of the ‘Maximum City’ and their passionate loyalty towards one of the most popular franchise of the IPL.

The campaign started today on MI’s official Facebook page and Twitter handle ‘MIPaltan’ where the spirit of Mumbaikars will be depicted.

The second phase is the extension of the fan song, having short videos on the concept of ‘Hul’ — a typical Mumbai’s characteristic of challenging the opposition, where all of Mumbai gets to give ‘Hul’ to their opponents.

‘Hul’ videos feature the variety this city offers and the fans across generation will easily be able to connect with the attitude of a proud Mumbaikar shown in the short films.

But the franchise has saved the best for the last as they have a final campaign ‘Apun Ka Rumaal & Apun Ka Cheer’, the third phase of the campaign involving the signature Mumbai Indians moves for fans.

These rumaals, part of the team merchandising, exhibits the players in a typical Mumbai style statement and allows the fans to emulate the style while cheering the team.

World T20 League 2014

Sep 30, 2014 (16:00 IST)   at Bengaluru

World T20 League 2014

Sep 30, 2014 (20:00 IST)   at Bengaluru

World T20 League 2014

Oct 2, 2014 (16:00 IST)   at Hyderabad

World T20 League 2014

Oct 2, 2014 (20:00 IST)   at Hyderabad

West Indies tour of India 2014, Practice match

Oct 3, 2014 (09:00 IST)   at Mumbai

More

World T20 League 2014

Sep 29, 2014  at Hyderabad

Kolkata Knight Riders won by 36 runs

World T20 League 2014

Sep 28, 2014  at Mohali

Kings XI Punjab won by 7 wkts

World T20 League 2014

Sep 28, 2014  at Mohali

Hobart Hurricanes won by 6 wkts

World T20 League 2014

Sep 27, 2014  at Bengaluru

Chennai Super Kings won by 13 runs

World T20 League 2014

Sep 27, 2014  at Bengaluru

Lahore Lions won by 16 runs

Photos

Cricket on Mt. Kilimanjaro

Videos

Brian Lara speaks on the art of batting

Live Cricket Score Lahore Lions vs Perth Scorchers CLT20 2014 Match 19: Perth Scorchers win the toss and decide to field

CLT20 2014: Lahore Lions vs Perth Scorchers Match 19 — Key Battles

Consecutive century opening partnerships in ODIs for each team

Have Manish Pandey’s T20 performances eclipsed his impressive First-Class record?

Perth Scorchers vs Lahore Lions, CLT20 2014 Match 19 at Bangalore: Perth Scorchers’ likely XI

Asian Games Asian Games 2014 Barbados Tridents Cape Cobras Champions League T20 2014 CLT20 CLT20 2014 Dolphins Incheon Asian Games 2014 India at Asian Games 2014 Kings XI Punjab Perth Scorchers

Lahore Lions vs Perth Scorchers CLT20 2014 Match 19 at Bangalore: Rain plays spoilsport

Mashrafe Mortaza replaces Mushfiqur Rahim as Bangladesh ODI captain

Waqar Younis not impressed on ICC’s timing of suspect bowling action

James Taylor eyeing England Test recall

Lahore Lions vs Perth Scorchers: Live streaming CLT20 2014 Match 19 at Bangalore

Gautam Gambhir becomes second player after MS Dhoni to captain in 100 T20 matches

Lahore Lions vs Perth Scorchers Match 19 CLT20 2014: Lahore likely XI

CLT20 2014: Lahore Lions vs Perth Scorchers Match 19 — Key Battles

Consecutive century opening partnerships in ODIs for each team

Players scoring 50-plus in both innings of a Test match most number of times

Fan of the Day

Niharika Shah

Niharika Shah

671 Posts | 6 Fans

Kolkata Knight Riders vs Kings XI Punjab- Final Match Highlights from IPL 2014

Asian Games 2014: India in men’s hockey final with win over South Korea

सेब करता है मोटापा से संबंधित बीमारियों को दूर

Karbonn Titanium S20 affordable Android KitKat smartphone launched on Amazon India, priced at Rs 4,999

Shah Rukh Khan shows off his abs to prove they are not FAKE but REAL!

Orkut is shutting down today, here’s your last chance to safely export your data

Sushmita Sen and Hrithik Roshan to glam up Myntra Fashion Weekend

Post Yaan, Ravi K Chandran to work on a sex comedy!

Spiritual guru Dalai Lama: I’m not seeking separation from China

Sarfaraz Khan, Arman Jaffer named in Mumbai U-19 squad for Vinoo Mankad Trophy

International programme in Animal Husbandry

Also on cricketcountry.com

Play Fantasy Cricket & Win

Cash Daily! Click here