Play Fantasy Cricket & Win

Cash Daily! Click here

Home > News >

IPL 2013: Mumbai Indians launch ‘Akkha Mumbai Khelega’ campaign

IPL 2013: Mumbai Indians launch 'Akkha Mumbai Khelega' campaign

The campaign has been designed to catch the essence of the ‘Maximum City’ and their passionate loyalty towards Mumbai © AFP

New Delhi: Apr 2, 2013

In a bid to connect with their huge global fan base, IPL franchise Mumbai Indians today launched a three-tier campaign on a digital platform which will run through the entire duration of the cash-rich league.

The first part of the campaign “Akkha Mumbai Khelega” has been designed to catch the essence of the ‘Maximum City’ and their passionate loyalty towards one of the most popular franchise of the IPL.

The campaign started today on MI’s official Facebook page and Twitter handle ‘MIPaltan’ where the spirit of Mumbaikars will be depicted.

The second phase is the extension of the fan song, having short videos on the concept of ‘Hul’ — a typical Mumbai’s characteristic of challenging the opposition, where all of Mumbai gets to give ‘Hul’ to their opponents.

‘Hul’ videos feature the variety this city offers and the fans across generation will easily be able to connect with the attitude of a proud Mumbaikar shown in the short films.

But the franchise has saved the best for the last as they have a final campaign ‘Apun Ka Rumaal & Apun Ka Cheer’, the third phase of the campaign involving the signature Mumbai Indians moves for fans.

These rumaals, part of the team merchandising, exhibits the players in a typical Mumbai style statement and allows the fans to emulate the style while cheering the team.

Indian T20 League 2014

Apr 24, 2014 (20:00 IST)   at Sharjah

Indian T20 League 2014

Apr 25, 2014 (16:00 IST)   at Dubai

Indian T20 League 2014

Apr 25, 2014 (20:00 IST)   at Dubai

Indian T20 League 2014

Apr 26, 2014 (16:00 IST)   at Abu Dhabi

Indian T20 League 2014

Apr 26, 2014 (20:00 IST)   at Abu Dhabi

More

Indian T20 League 2014

Apr 23, 2014  at Dubai

Chennai Super Kings won by 7 runs

Indian T20 League 2014

Apr 22, 2014  at Sharjah

Kings XI Punjab won by 72 runs

Indian T20 League 2014

Apr 21, 2014  at Abu Dhabi

Chennai Super Kings won by 93 runs

Indian T20 League 2014

Apr 20, 2014  at Sharjah

Kings XI Punjab won by 7 wkts

Indian T20 League 2014

Apr 19, 2014  at Dubai

Delhi Daredevils won by 4 wkts

Photos

CSK vs DD, IPL 2014 Match 8 at Abu Dhabi

Videos

IPL: Tanmay Mishra talks shows the contents of his kit

IPL 2013: Chris Gayle’s monumental 175 against Pune Warriors India

Who else but Shakespeare on the World Book and Copyright Day?

IPL 2013: Shane Watson’s scintillating century against Chennai Super Kings goes in vain

John Small — The first man to use a straight bat

IPL 2014: Dwayne Bravo’s absence a major blow for Chennai Super Kings

Chennai Super Kings Delhi Daredevils Glenn Maxwell India IPL IPL 7 IPL 2014 Kings XI Punjab KXIP vs SRH KXIP vs SRH 2014 MS Dhoni Rajasthan Royals RR vs CSK 2014 Sanju Samson Sunrisers Hyderabad

IPL 2014 set to break all records

Saleem Malik hits out at PCB for not reviewing his life ban

IPL 2014: Ravindra Jadeja says he enjoys bowling after Chennai’s win over Rajasthan

David Miller believes three consecutive wins in IPL 2014 ‘phenomenal’ for Kings XI Punjab

Ravindra Jadeja’s all-round show helps Chennai Super Kings trump Rajasthan Royals by 7 runs in IPL 2014 tie

Sachin Tendulkar: Why he remains my favourite cricketer

Sachin Tendulkar: How he made me fall in love with cricket

Sachin Tendulkar: The child, the father, but sexy? Not quite

Meg Lanning, Arran Brindle and other women cricketers who have led at a younger age than ther male counterparts

IPL 2013: Chris Gayle’s monumental 175 against Pune Warriors India

Fan of the Day

Suraj Gowda

Suraj Gowda

622 Posts | 7 Fans

Video Highlights: Virat Kohli's 77 during India vs Sri Lanka ICC World T20 2014 final at Dhaka

Google Street View now lets users go back in time

Amazon takes on Flipkart, offers self service registration to sellers

Bahrain expels envoy of Shiite Ayatollah Sistani

Sachin Tendulkar: How he made me fall in love with cricket

Now an ICU in your home — at a much cheaper cost!

Kolkata Knight Riders (KKR) vs Royal Challengers Bangalore (RCB), Live Cricket Score, IPL 2014: Match 11 at Sharjah

Is Cameron Diaz planning holiday for Gwyneth Paltrow?

BJP trying to take political mileage out of disaster: Rawat

Also on cricketcountry.com