Home > News >

IPL 2013: Mumbai Indians launch ‘Akkha Mumbai Khelega’ campaign

IPL 2013: Mumbai Indians launch 'Akkha Mumbai Khelega' campaign

The campaign has been designed to catch the essence of the ‘Maximum City’ and their passionate loyalty towards Mumbai © AFP

New Delhi: Apr 2, 2013

In a bid to connect with their huge global fan base, IPL franchise Mumbai Indians today launched a three-tier campaign on a digital platform which will run through the entire duration of the cash-rich league.

The first part of the campaign “Akkha Mumbai Khelega” has been designed to catch the essence of the ‘Maximum City’ and their passionate loyalty towards one of the most popular franchise of the IPL.

The campaign started today on MI’s official Facebook page and Twitter handle ‘MIPaltan’ where the spirit of Mumbaikars will be depicted.

The second phase is the extension of the fan song, having short videos on the concept of ‘Hul’ — a typical Mumbai’s characteristic of challenging the opposition, where all of Mumbai gets to give ‘Hul’ to their opponents.

‘Hul’ videos feature the variety this city offers and the fans across generation will easily be able to connect with the attitude of a proud Mumbaikar shown in the short films.

But the franchise has saved the best for the last as they have a final campaign ‘Apun Ka Rumaal & Apun Ka Cheer’, the third phase of the campaign involving the signature Mumbai Indians moves for fans.

These rumaals, part of the team merchandising, exhibits the players in a typical Mumbai style statement and allows the fans to emulate the style while cheering the team.

South Africa tour of Sri Lanka, 2014

Jul 24, 2014 (10:00 IST)   at Colombo

Afghanistan tour of Zimbabwe, 2014

Jul 24, 2014 (12:30 IST)   at Bulawayo

India tour of England 2014

Jul 27, 2014 (15:30 IST)   at Southampton

Pakistan tour of Sri Lanka, 2014

Aug 6, 2014 (10:00 IST)   at Galle

India tour of England 2014

Aug 7, 2014 (15:30 IST)   at Manchester

More

Afghanistan tour of Zimbabwe, 2014

Jul 22, 2014  at Bulawayo

Afghanistan won by 2 wkts

Afghanistan tour of Zimbabwe, 2014

Jul 20, 2014  at Bulawayo

Zimbabwe won by 8 wkts

Afghanistan tour of Zimbabwe, 2014

Jul 18, 2014  at Bulawayo

Zimbabwe won by 6 wkts

India tour of England 2014

Jul 17, 2014  at London

India won by 95 runs

South Africa tour of Sri Lanka, 2014

Jul 16, 2014  at Galle

South Africa won by 153 runs

Photos

Gallery: India vs England 2nd Test at Lord's

Videos

Alastair Cook jokes about his bowling

India’s wins in England — from 1971 to 2014

Ravindra Jadeja knighted by her majesty Queen Elizabeth II

India’s win over England in 2nd Test at Lord’s: Twitter reactions

Ishant Sharma pummels England into submission as India clinch Lord’s Test by 95 runs

Ishant Sharma registers name at Lord’s honours board, takes 6 wickets in 2nd Test against England

Bhuvneshwar Kumar England England vs India England vs India 2014 India India tour of England 2014 India vs England India vs England 2014 Ishant Sharma South Africa South Africa tour of Sri Lanka 2014 Sri Lanka Sri Lanka vs South Africa Sri Lanka vs South Africa 2014 Zimbabwe vs Afghanistan 2014

Shaminda Eranga ruled out of 2nd Test against South Africa due to hand injury

England retain Alastair Cook as captain; Jos Buttler replaces Matt Prior

Sachin Tendulkar says he predicted India’s victory against England in 2nd Test at Lord’s

Sachin Tendulkar expected to play special part Commonwealth Games opening ceremony

Manoj Tiwary, Manish Pandey help India A clinch victory against South Africa A

Ishant Sharma: The enigma who takes key wickets

Statistical highlights of India vs England 2014, 2nd Test at Lord’s

Ishant Sharma’s email inbox after the Lord’s Test match against England

Ishant Sharma’s house targetted by fans after expecting another failure

India’s wins in England — from 1971 to 2014

Fan of the Day

Fan Cricket

Fan Cricket

11 Posts | 2 Fans

Brazil vs Netherlands, 3rd place Fifa World Cup 2014 match Video Highlights

Know Your Exercises – Double leg butt kick

Sachin Tendulkar expected to play special part Commonwealth Games opening ceremony

Ram Naik sworn in as UP governor

Telecom stocks ring in gain; Nifty zooms 84 points

Jaguar XJ manufactured in India launched for Rs 92.10 lakh

Nvidia Shield Tablet powered by a Tegra K1 processor announced

Diet Tip #23 – Switch to rice bran oil for better health

Rahul Bose brand ambassador of biggest school contest

Pyaar Ka Dard Hai Meetha Meetha Pyaara Pyaara: Monica Khanna aka Payal in a secret relationship?

Sachin Tendulkar says he predicted India’s victory against England in 2nd Test at Lord’s

Also on cricketcountry.com

Play Fantasy Cricket & Win

Cash Daily! Click here