Mumbai Indians owners also run a social initiative called ‘Education For All’ © IANS
Dubai: Apr 17, 2014
Mumbai Indians, under its social cause initiative ‘Education For All’ led by its owner Nita Ambani, have invited nine underprivileged children from various Mumbai based NGOs to Dubai as part of experiential tour and to watch the team’s next match against Royal Challengers Bangalore (RCB).
The children are expected to give a presentation on the NGOs they represent and interact with their favourite Mumbai Indians players and support staff on April 18 here.
The following day, the kids will don the Blue & Gold colours and be at the Dubai International Stadium to cheer for their favourite team.
The visit of the kids to Dubai is first step for this season of ‘Education For All’ initiative and will culminate in dedicating an entire match for the cause, when Mumbai Indians play their first home match at Wankhede Stadium on May 3.
Around 18,000 to 20,000 underprivileged children from various NGOs across Maharashtra are expected to be at the Wankhede stadium to watch the match on May 3.
Last year, Mumbai Indians had 11000 such children from the society at the Wankhede on April 13, when the entire Mumbai had played for the EFA cause — a record which found its mention in the latest Limca Book of Records.
To spread awareness, the management at Mumbai Indians this year have dedicated the shoulder spot (non-leading arm) on team’s jersey to EFA logo, a conscious decision of not retailing the commercial space for any sponsor.
For the Mumbai Indians ‘ICON’ Sachin Tendulkar‘s jersey, the EFA logo will be spotted on the chest.
Mumbai Indians is one of the first teams to recognise the potential of using its worldwide fan base to enhance awareness about a compelling social issue and has found support among its fans and sponsors for the cause. Every Mumbai Indians player and support staff is a passionate believer in this initiative and committed to spread the message of ‘Education For All’.