IPL 2014: Pepsi involves fans through Twitter
Pepsi are the title sponsors for IPL 2014 © PTI
Bangalore: Feb 12 , 2014
Indian Premier League (IPL) title sponsor Pepsi launched an exciting opportunity for the cricket fans to attend matches and put out updates for twitter followers at the seventh edition of the cash-rich event.
Cricket followers can get access to all the events and activities at the IPL through this internship opportunity by following @ThatPepsiIntern on twitter.
Pepsi brand ambassador, Bollywood star Ranbir Kapoor was the first one to get on the job at the auction day today and posted all the happenings at the event through the twitter handle.
“@ThatPepsiIntern will generate exclusive content from the IPL 2014 and will be the link between the fans and celebrities, bringing the Pepsi IPL experience alive,” the company said in a release.
Through @ThatPepsiIntern, cricket lovers can directly interact with or send their message across to celebrities.
“They can ask @ThatPepsiInternto complete unique tasks for them in the stadium and even win tickets to the matches through contests. @ThatPepsiInterngives people a chance to not just be AT the Pepsi IPL, but BE the Pepsi IPL,” it said.