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IPL 2014: RCB name Huawei India as principal sponsor

Controversies and changes in venue had affected the sponsorship deals if the IPL franchises © IANS
Controversies and changes in venue had affected the sponsorship deals if the IPL franchises © IANS

Mumbai: April 13, 2014

Royal Challengers Bangalore (RCB) on Sunday unveiled the new team jerseys for the seventh edition of the Indian Premier League (IPL) and also announced Information and Communications Technology (ICT) solutions provider Huawei India as their principal sponsor.

The partners unveiled the jersey which features the Huawei logo in the front. “We are delighted to be associated with the prestigious game of cricket that cuts across the demographic barriers and connects masses. Through this association, we aim to create a strong local resonance for the brand,” Huawei India chief executive Cai Liqun said.

RCB captain Virat Kohli said: “Given Huawei’s partnerships with major sporting properties around the world, it is great to have them come on board as principal sponsors.” Huawei has also globally partnered with famous football clubs Arsenal, Paris Saint Germain and Canberra Raiders. RCB play their first IPL match April 17 Sharjah against the Delhi Daredevils.

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