IPL 2017: IPL 10 garners 500 million interaction on Instagram

The 10th edition of the Indian Premier League (IPL) concluded with a dramatic final over victory by Mumbai Indians (MI) over Rising Pune Supergiant (RPS) in Hyderabad. While cricket fever gripped the nation on and off the pitch for over six weeks; devoted fans took to Instagram to discover all the behind-the-scenes moments shared by their favourite cricket players and teams. Over the course of the tournament, 120 million people had 500 million interactions on Instagram related to the season on the platform.

With players, teams and the League itself using photographs, videos, Instagram Stories and Live; the sports community used Instagram to give fans authentic, behind-the-scenes access from personal moments with family, to practice sessions, to moments of team bonding, celebrations of victory – and everything in between.

The IPL teams shared engaging content, using Instagram to connect with fans, including this meeting between legends, a literal bird’s eye view of practice from Rising Pune Supergiant, and the first look of Virat Kohli in the nets from Royal Challengers Bangalore.

With 13.5m followers, Royal Challengers Bangalore skipper Kohli is the undisputed king of Instagram followed by Rising Pune Supergiant Mahendra Singh Dhoni (5.1m followers) and RCB’s AB de Villiers (3.6m followers).