IPL 2018 will be held from April 7 to May 27 © IANS
IPL 2018 will be held from April 7 to May 27 © IANS

One of the most keenly awaited tournament in India’s annual calendar, IPL 2018 is just few hours away from us. The opening encounter, between Mumbai Indians and Chennai Super Kings, will kick off at Wankhede Stadium, Mumbai on Saturday evening. Prior to that, the tournament’s broadcast rights have been declared. Star India and Doordarshan struck gold, and both have made a joint-association (50:50) for sharing broadcast rights of IPL 11. This will be the first time that the big money-spinner competition will be broadcasted in the evergreen Doordarshan.

However, the feed will be delayed by one hour’s stretch after Star India acquired IPL media rights for five years in an auction in September 2017.

Author’s take

Bringing Doordarshan to the fore of such a magnanimous event is surely a welcome step initiated by IPL governing body. Nonetheless, it will be interesting to see how two vastly distant platforms, Star and Doordarshan, assists in boosting the brand of IPL especially in adverse localities, where cable network is still very outdated and unconvincing.