Uday Shankar © Getty Images
Uday Shankar © Getty Images

IPL are done with the first stage of auctions and Star India have bagged the media rights, both broadcast and digital, for a period of 5 years, from 2018 to 2022. Star India won the bid for INR 16, 370.50 crores. They had also held the previous digital right as well until 2017 while Sony handled the broadcast rights for 10 years, from 2008 to 2017. The India rights will begin from March 31, 2018 and the tender is expected to come before that. As BCCI expected, this deal has indeed turned out to be a staggering windfall for them despite their own internal disputes. However, Star CEO mentioned this bid was reflection of the progress of cricket in India since 2008.

The Sony deal was bought from INR 8,200 crores. Now BCCI can earn double the amount every year in half duration with earnings of INR 3,270 crores from IPL media rights per year. As for per IPL match, BCCI will earn INR 55 crores per IPL match in comparison to INR 43 crores for each international match that India play. Star CEO Uday Shankar feels this bid could change the dynamics of cricket, “India, cricket and IPL have changed dramatically since its inception (in 2008) and this bid is a reflection of that.”

Star will have won the bid globally as well for both broadcast and digital. Hotstar will be streaming the live matches. Rival Sony’s individual bid for broadcast (TV rights) this time was INR 11,050 crores compared to Star’s INR 6,196 crores. The highest territorial combined bid was INR 15,819.54 crores.

Shankar admitted, had the bid price been lesser, they would not have won, “Even if it was slightly less, we would not have got the rights. In every category, it was so competitive.”

On the other hand, BCCI are going through their issues with the Lodha Recommendations yet to be implemented. The current officers are facing the wrath from the apex court of the country. BCCI CEO Rahul Johri on his part added, “Our main endeavour to the stakeholders was to provide a transparent process where there should not be any iota of doubt.” Meanwhile, Shankar decided to stay mum about the BCCI’s ongoing tussle.

At the auction in Mumbai on Monday, 14 companies placed their bids off the 24 organisations listed.