KL Rahul scored IPL's fastest-ever fifty last weekend © AFP
KL Rahul scored IPL’s fastest-ever fifty last weekend © AFP

New Delhi: Indian  opener KL Rahul launched ‘cult streetwear brand’ named Gully in association with retail partner Zeko online Pvt. Ltd. The products that are part of the brand will be available on one of India’s leading online market places and on the Zeko online website, in the initial phase. Rahul is also the co-owner of the brand.

The company will launch tee-shirts, joggers and shorts, followed by jeans and sweatshirts, both of which will be added later this year. The core of the brand Gully is street culture, hip-hop, rap and street sports.

“Street-wear brands are extremely popular in western countries. We have no competition in the Indian market currently. However the market leader in this space in the US is Supreme NewYork, which recently got funding from Carlyle Group at a valuation of over 1 billion dollars. Top Hollywood and sports personalities like David Beckham have been trending on social media wearing Supreme branded clothing,” Arjavi Shah Marwaha, Director, Zeko Online Pvt Ltd, said.