Also on cricketcountry.com
Oct 7, 2013
Indian skipper Mahendra Singh Dhoni is all set to be seen with a new bat sponsor and he isn’t settling for anything less than Rs 8 crores.
According to a report in Times of India, three companies want to sign up Dhoni and if Dhoni is ready to advertise their apparel and other merchandising deals, then the company has to shell out more. Also, Dhoni is likely to be paid royalty for sale of products.
“It’s going to be a landmark deal for sure,” a source said.
Dhoni is likely to sport the new sponsor during the homes series against Australia.
Dhoni’s bat didn’t have any sponsor in his last outing for Chennai Super Kings against Rajasthan Royals in the Champions League Twenty20 (CLT20) 2013 semi-final at Jaipur.
Some of the sponsors have turned down the deal, stating that it was too expensive for them. Dhoni is associated to 23 brands and have rarely promoted bat companies logos.
According to sources, bat manufacturers never provide full-time sponsorship due to high prices the cricketers demand.
“These manufacturers can only provide Rs 50 to 60 lakh per year when other sponsors offer more,” a source said.
Bat sponsorship rates vary from Rs 1.5 to 2.5 crores per year and for top cricketers it varies around Rs 4.5 to 5.5 crores a year.
Before Dhoni, only Sachin Tendulkar gets royalty from his bat and apparel manufacturer.
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