Home > News >

Neo Prime acquires broadcast rights for 2014 Asia Cup

Neo Prime aquires broadcast rights for 2014 Asia Cup

Pakistan won the 2012 Asia Cup after beating Bangladesh in the final © AFP

Mumbai: Jan 24, 2013

Sports TV channel Neo Prime has sealed the Indian broadcast rights for the multi-nation Asia Cup cricket tournament being held in 2014.

The Asia Cup was conceived in 1984 to promote goodwill amongst Asian countries. The last edition was held in Bangladesh in 2012, which saw Pakistan retaining the title with a nail-biting win in the final against the hosts.

In a press statement here Thursday, Neo said it also secured the first right to renew for the next three Asia Cup tournaments leading up to 2020. The rights acquired cover primary viewership market of India as well as Bangladesh and Sri Lanka.

In India the cumulative reach of the Asia Cup 2012 was 122 million. This effectively means that almost 60 percent of TV viewers in India watched some part of the Asia Cup 2012.

Pakistan vs Australia in UAE, 2014

Oct 30, 2014 (11:30 IST)   at Abu Dhabi

Sri Lanka tour of India, 2014

Nov 2, 2014 (13:30 IST)   at Cuttack

Zimbabwe tour of Bangladesh, 2014

Nov 3, 2014 (09:00 IST)   at Khulna

South Africa tour of Australia, 2014

Nov 5, 2014 (14:05 IST)   at Adelaide

Sri Lanka tour of India, 2014

Nov 6, 2014 (13:30 IST)   at Ahmedabad

More

West Indies tour of India, 2014

Nov 15, 2014  at Ahmedabad

Match cancelled

West Indies tour of India, 2014

Nov 7, 2014  at Bengaluru

Match cancelled

West Indies tour of India, 2014

Oct 30, 2014  at Hyderabad

Match cancelled

South Africa tour of New Zealand, 2014

Oct 27, 2014  at Hamilton

No result

Zimbabwe tour of Bangladesh, 2014

Oct 25, 2014  at Dhaka

Bangladesh won by 3 wkts

Photos

Pakistan vs Australia, 2nd Test

Videos

Tendulkar provides teaser on upcoming book

Pakistan vs Australia 2014: Pakistan finish on top on Day 2 of 2nd Test vs Australia

Duleep Trophy 2014-15 final: Central Zone 214/4 at stumps; lead by 111 runs

Yuvraj Singh — have we seen the last of the man who won India three World Cups?

Younis Khan continues piling up records for Pakistan

KL Rahul could be opening option for India’s tour to Australia

Australia Australia tour of UAE 2014 Australia vs Pakistan Australia vs Pakistan 2014 Central Zone Duleep Trophy Duleep Trophy 2014-15 India Pakistan Pakistan vs Australia Pakistan vs Australia 2014 South Zone South Zone vs Central Zone Sri Lanka Sri Lanka tour of India 2014

Sri Lanka women’s senior player accuses selector of asking for sexual favours

Karnataka enter SK Acharya Memorial Trophy final

India vs Sri Lanka 2014: Wriddhiman Saha fit for first ODI

India vs Sri Lanka 2014: Cuttack curator says “dew factor” will come into play

MS Dhoni should remain India’s Test captain, says Adam Gilchrist

Rohit Sharma looks to strengthen career after an inconsistent year

Younis Khan equals Javed Miandad’s record of most 150+ scores by Pakistan batsman

India vs Sri Lanka 2014: Manish Pandey showing signs of fulfilling potential

Yuvraj Singh — have we seen the last of the man who won India three World Cups?

Younis Khan continues piling up records for Pakistan

Fan of the Day

Niharika Shah

Niharika Shah

678 Posts | 6 Fans

Video Highlights: Younis Khan century during Pakistan vs Australia 1st Test at Dubai

Aishwarya Rai Bachchan birthday special: Some spectacular pictures of the former Miss World

Happy Halloween 2014: Top 5 movie character looks you can try this Halloween

Telecom Secretary to meet Vodafone, Airtel executives on November 5 to discuss problems in sector

Nokia’s Chennai plant not a part of the Microsoft deal, to shut shop tomorrow

Yeh Hai Mohabbatein: Raman and Ishita to get arrested!

Ayurvedic treatment: 7 types of Ayurvedic massage you should know about

Beauty Tip #43 — Get fuller-looking lips with home-made sugar scrub

Kumkum Bhagya: Will Tanu convince Abhi to marry her?

Play Fantasy Cricket & Win

Cash Daily! Click here