Also on cricketcountry.com
By CricketCountry Staff
Mumbai: Sep 5, 2012
Sachin Tendulkar’s recent poor form has got the attention of fans and cricket experts alike but Amul butter saw the lighter side of it by making a funny spoof ad on his footwork.
After being bowled in the first innings of the first Test in Hyderabad and the first innings here, Tim Southee made it three in a row when he disturbed Tendulkar’s middle stump on the fourth day of the ongoing second Test.
Amul is known to create ad campaigns as series of hoardings with topical ads, relating to day-to-day issues.
The campaign is widely popular and earned a Guinness world record for the longest running ad campaign in the world.
Despite encountering political pressure on several occasions, daCunha’s agency has made it a policy of not backing down.
It all started when in 1966 when Sylvester daCunha, then the managing director of the advertising agency, ASP, clinched the account for Amul butter.
Amul girl was created as a mascot as a rival to the Polson butter girl.”Eustace Fernandez (the art director) and I decided that we needed a girl who would worm her way into a housewife’s heart. And who better than a little girl?” says Sylvester daCunha. And so it came about that the famous Amul Moppet was born.
Some of the recent ads on cricket include a spoof on Shoaib Akhtar’s book – ‘Controversially Yours’, a tribute to Mansur Ali Khan Pataudi (Khuda Ko Yahin Mansur Tha!), BCCI terminating Kochi Tuskers Kerala contract (Maska for Tuskers!), India’s humiliating loss in England (Buttered and bruised!), VVS Laxman vaseline controversy (Snack, don’t snick!) Debate of UDRSsystem (Utterly Delicious Refule System!) and India winning the 2011 World cup (Cup hai toh up hai!).
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