Sachin Tendulkar has retired from all formats, but could still appear in campaigns to reassure fans about IPL's credibility © IANS
Sachin Tendulkar has retired from all formats, but could still appear in campaigns to reassure fans about IPL’s credibility © IANS

 

Feb 16, 2014

 

Taking note of the scandals that hit the Indian Premier League (IPL) last year, the Board of Control for Cricket in India (BCCI) is set to launch a campaign to assure the cricket fans that the league is clean. The campaign is said to be called ‘Clean-IPL.’

 

Times of India quoted a source from the BCCI, “We will not only stick to Hindi or English. The campaign will be in different regional languages across India and top cricketers will be used for the campaign.” It has also been reported that players like Sachin Tendulkar and Sourav Ganguly are slated to take part in this campaign. Thus, Tendulkar will talk in Marathi and Ganguly will speak in Bengali.

 

The plan will also be put in place if the IPL is played abroad. “As of now, the chances are that the tournament will be shifted to South Africa. If that’s the case, the Indians living there need to be assured about the authenticity of the product. Who better than the big names of Indian cricket doing that,” the source added.

 

Thus, the BCCI has realized that they need to improve the IPL’s image.