Home > News >

Sachin Tendulkar’s decision to buy Kochi franchise inspired by video campaign from fan

Sachin Tendulkar (above) and Sourav Ganguly have brought a stake in the ISL. Tendulkar opted for Kochi while Ganguly bought the Kolkata franchise © Getty Images
Sachin Tendulkar (above) and Sourav Ganguly have brought franchises in ICL. Tendulkar opted for Kochi while Ganguly bought the Kolkata franchise © Getty Images

Apr 14, 2014

It took a football enthusiast and an avid Sachin Tendulkar fan to influence the Master Blaster in buying a stake in the Kochi Franchise of the Indian Super League, a franchise-based football tournament. 30-year-old Rijin John created a social media campaign with a 107-second long video uploaded on YouTube. His intention was to bring one of the franchise to Kerala. This video was watched by Tendulkar which influenced his decision to partner with PVP in owning the Kerala franchise.

“Rijin and his team were sending us mails for several months. We passed the Sachin Irro video link to Sachin who was aware of their campaigns. Sachin too has a passion for football. And Team Rijin was doing the campaigning as a service. It was brilliant,” a top Reliance official was quoted as saying by Times of India.

“Initially, my effort was to make sure that Kerala doesn’t miss out on any chance. I knew there will be eight ISL teams. We tried to find an investor in Kerala to invest. We failed but the fight was on and I opened a backroom channel with Reliance, the sponsors along with IMG for the ISL. It worked. Indeed we were a headache for the Reliance team and finally they helped us to reach Sachin through various campaigns,” said Rijin.

“Once we confirmed that Sachin was interested to bid with PVP Ventures of Hyderabad (which also owns Hotshots, a Hyderabad franchise in Indian Badminton League), we started a facebook page to show support for Tendulkar’s bid. We really feel that Sachin’s presence will be like a blessing to Kerala football,” John said. “Sachin Irro was launched on April 3 to seek support from Keralites who are all over the world. Now if you look at facebook there are not big football fans less than 1000 but we’ve corporate groups,” he added.

Rijin believes, the ISL will bring untapped talent at the grassroot level and his idea was to give a grassroot programme. “Tendulkar’s presence will take the game to a higher level. I’m sure his presence will do a world of good for the game. He has been inspiring generations for years together and now this role will inspire kids and I’m sure Kerala will make India an impact in 2022 World Cup,” he concluded.

West Indies tour of India, 2014

Oct 20, 2014 (14:30 IST)   at Kolkata

Pakistan vs Australia in UAE, 2014

Oct 22, 2014 (11:30 IST)   at Dubai

West Indies tour of India, 2014

Oct 22, 2014 (19:00 IST)   at Cuttack

Zimbabwe tour of Bangladesh, 2014

Oct 25, 2014 (09:30 IST)   at Dhaka

South Africa tour of New Zealand, 2014

Oct 27, 2014 (03:00 IST)   at Hamilton

More

South Africa tour of New Zealand, 2014

Oct 24, 2014  at Mount Maunganui

South Africa won by 72 runs

South Africa tour of New Zealand, 2014

Oct 21, 2014  at Mount Maunganui

South Africa won by 6 wkts

West Indies tour of India, 2014

Oct 17, 2014  at Dharamsala

India won by 59 runs

West Indies tour of India, 2014

Oct 14, 2014  at Visakhapatnam

Match cancelled

Pakistan vs Australia in UAE, 2014

Oct 12, 2014  at Abu Dhabi

Australia won by 1 run

Photos

Pakistan vs Australia, 1st Test at Dubai

Videos

Amla feels Proteas more acclimatised to conditions

Pakistan eye victory as Australia reel at 59/4 at stumps on Day 4

Suresh Raina gifts Aditya Garhwal an autographed bat

Dwayne Bravo says West Indies pull-out had everybody’s consent

Bangladesh gain upper-hand over Zimbabwe at stumps on Day 1 of 1st Test

David Warner and others with records related to hundreds in consecutive Test innings

Australia Australia tour of UAE 2014 Australia vs Pakistan Australia vs Pakistan 2014 India New Zealand New Zealand vs South Africa New Zealand vs South Africa 2014 Pakistan Pakistan vs Australia Pakistan vs Australia 2014 South Africa South Africa tour of New Zealand 2014 South Africa vs New Zealand South Africa vs New Zealand 2014

Duleep Trophy 2014: Central Zone to meet South Zone in final

Pakistan eye victory as Australia reel at 59/4 at stumps on Day 4

Pakistan vs Australia 2014: David Warner admits that Australia is not scared of big targets

Suresh Raina gifts Aditya Garhwal an autographed bat

Dwayne Bravo says West Indies pull-out had everybody’s consent

Younis Khan scores 26th ton to establish Pakistan record

Younis Khan becomes seventh Pakistani cricketer to score two hundreds in a Test

Virat Kohli and others with 20 ODI hundreds

David Warner and others with records related to hundreds in consecutive Test innings

Strangers, Brothers and Cricket— the English novelist CP Snow’s lasting passion for the game

Fan of the Day

Suraj Gowda

Suraj Gowda

642 Posts | 9 Fans

Virat Kohli's Family Meets Anushka Sharma

Apple to merge Beats Music with iTunes next year as music sales fall 14 percent in 2014: WSJ

Shahid Kapoor’s Haider screened at Rome Film Festival!

Dhanush’s Vellai Illa Pattadhaari completes 100 days!

Dear IAF, every smartphone not just Xiaomi could be a security threat

Top Sex Positions: Frog Princess

How to make tamarind or imli packs for hair and skin

Also on cricketcountry.com

Play Fantasy Cricket & Win

Cash Daily! Click here