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VIDEO: India Women bring girl power to fore through promotional campaign

The video features 10 sportswomen from different fields and is meant to celebrate women empowerment in sports.

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Harmanpreet Kaur was recently signed for WBBL franchise Sydney Thunder © Getty Images
Harmanpreet Kaur was recently signed for WBBL franchise Sydney Thunder © Getty Images

With Women’s cricket grabbing all the attention today, sports company like Nike emphasised on the importance of sports in Women’s life through new promotional campaign ‘da da ding’ featuring 10 sportswomen from every field be it cricket, tennis, hockey, surfing, sprinter, football, squash and badminton. Joining amongst all the sportswomen was India Women’s renowned players Harmanpreet Kaur, Smriti Mandhana and Shubhlakshmi Sharma. The video was launched during IIFA Awards ceremony by Bollywood actress and daughter of famous sportsman Prakash Padukone —Deepika Padukone on July 10. The video encourages Women in India to take up sports. The music sets a dramatic pace, while a multitude of Women reflect the diversity of India and of sport itself: You can run, dance, box, play tennis; the mere act of exertion makes you a member of this team. ALSO READ: Harmanpreet: Feels like I am making my debut all over again

Harmanpreet is already on the list for Women Big Bash League (WBBL) and Mithali Raj might be on pipeline as well. Smriti has equally been crucial for India in the middle and has complimented Harmanpreet several times. Shubhlakshmi is a right-hand batsman and medium paced bowler, and  is an important part of the Indian Women’s cricket team. With Women’s cricket mvoing head-to-head along with men, the video depicts how sport’s matters and plays crucial role in every sphere. When Deepika launched this video, she did emphasise that how sport’s healed her from depression. ALSO READ: Harmanpreet signs deal with Sydney Thunder

The spot successfully fuses elements of Indian pop culture—its music, rhythm and beats—to Nike’s carefully crafted universal spirit. It makes mere movement feel revolutionary. The video also doesn’t shy away from physicality. With Women’s cricket achieving recognition everywhere, this could not have come at a better time.

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