Virat Kohli © AFP
Virat Kohli © AFP

We all are aware of the love affair between Virat Kohli and his beard. Now he is announced as the brand ambassador for male grooming products by Philips India.  In the build-up to the launch of the latest range of Philips Trimmers BT 3000, Kohli said in a statement: “I am very excited and proud to be associated with an iconic brand like Philips. I love my beard to be always perfectly styled,” he said, adding that he likes products which help him groom his beard into any style that feels right to him.

Dipti Jagdev Shah, Senior Marketing Director and Business Head, Philips Personal Care, said: “To associate with Virat Kohli is a natural choice – his beard is the most loved aspect of this stylish youth icon and Virat personifies our brand philosophy of the modern man flawlessly.”

Kohli was all over the social media when a video of him getting his beard measured was leaked. There were even flying rumours that he got his beard insured. Teammates KL Rahul, Umesh Yadav and Yuzvendra Chahal mocked him for the same.