Home > News >

Virat Kohli pips Sachin Tendulkar in ad endorsement figures

Sachin---virat
Virat Kohli’s (right) raced past Sachin Tendulkar in commercial time in 2013 © Getty Images


Apr 2, 2014

Virat Kohli is not just busy reaching out for Sachin Tendulkar’s records on the field but in advertisements as well. Kohli has surpassed Tendulkar in the ad time occupied on television.

According to a report in Hindustan Times, Kohli’s ad rates have increased by 40 per cent and as per the Television Audience Measurement (TAM) report, Kohli surpassed Tendulkar in commercial time on air in 2013. In 2012, Tendulkar topped the list followed by Kohli and MS Dhoni.

“Kohli’s endorsement fees have risen by almost 40 per cent, considering his consistent performance and iconic status,” CEO of Cornerstone Sports and Entertainment Bunty Sajdeh was quoted as saying. The agency handles Kohli’s endorsement deals. Brand experts have highlighted Kohli’s youth connect for the rise in his commercial value.

The report also states that Kohli’s annual endorsement fee has doubled from Rs 3 crore in 2012 to Rs 6 crore in 2013. However, Kohli is endorsing 12 brands now in comparison to 15 last year. Explaining the reduction in the number of brands endorsed by Kohli, Sajdeh added, “We are becoming very selective in choosing brands. After considering the brand profile, expected media spends and strategies, we are deciding the associations.”

India tour of Australia 2014, Practice matches

Nov 24, 2014 (05:29 IST)   at Glenelg, Adelaide

Pakistan vs New Zealand in UAE, 2014

Nov 26, 2014 (11:30 IST)   at Sharjah

India tour of Australia 2014, Practice matches

Nov 28, 2014 (05:29 IST)   at Adelaide

England tour of Sri Lanka, 2014

Nov 29, 2014 (10:00 IST)   at Colombo

Deodhar Trophy, 2014-15

Nov 29, 2014 (14:30 IST)   at TBC

More

Afghanistan tour of UAE, 2014

Nov 28, 2014  at Dubai

United Arab Emirates won by 5 wkts

Zimbabwe tour of Bangladesh, 2014

Nov 28, 2014  at Dhaka

Bangladesh won by 21 runs

Zimbabwe tour of Bangladesh, 2014

Nov 26, 2014  at Dhaka

Bangladesh won by 124 runs

England tour of Sri Lanka, 2014

Nov 26, 2014  at Colombo

Sri Lanka won by 25 runs

Hong Kong tour of Sri Lanka, 2014

Nov 24, 2014  at Colombo

Hong Kong won by 2 wkts

Photos

Phil Hughes suffers head injury: In photos

Videos

Phil Hughes passes away: Video tribute

Sean Abbott will find the road ahead a living nightmare

Phillip Hughes’ death: What happens to India vs Australia Test series?

Phillip Hughes 63 not out, forever

Phil Hughes: Remembering his most memorable knocks

Phillip Hughes passes away: Crying for Phillip Hughes

Australia England India New Zealand New Zealand tour of UAE 2014 New Zealand vs Pakistan New Zealand vs Pakistan 2014 Pakistan Pakistan vs New Zealand Pakistan vs New Zealand 2014 Phil Hughes Phil Hughes Death Phil Hughes head injury Phillip Hughes Sri Lanka

India tour of Australia 2014-15: 1st Test set to be rescheduled as David Warner, Shane Watson and Brad Haddin not ready

UAE beat Afghanistan by 5-wickets in first ODI at Dubai

Bangladesh edge out Zimbabwe by 21 runs in 4th ODI at Dhaka

Phillip Hughes was destined for greatness: Steve Waugh

Afghanistan set 249-run target against UAE in 1st ODI at Dubai

Shikha Pandey becomes 1st Indian Women cricketer to take 3 wickets and score half-century in same ODI

Phillip Hughes — Career Highlights

Phil Hughes’ death: Sean Abbott will hopefully come to terms with this tragedy says Mohsin Khan

Mohammad Hafeez becomes 2nd Pakistan batsman to be dismissed twice in 190s

Pakistan vs New Zealand: Phillip Hughes’ death and other atypical rest days

Fan of the Day

Niharika Shah

Niharika Shah

682 Posts | 6 Fans

Video: Phil Hughes suffers head injury, collapses on field during New South Wales vs South Australia tie

India is becoming our largest overseas market, Xiaomi CEO Lei Jun says

Pukaar’s Rannvijay Singh will face new challenges with ‘Zen Life’

Yami Gautam Birthday: The Vicky Donor girl turns 26 (In Pics)

6 medical miracles that will blow your mind

OPEC daily basket price closes over three US dollars lower

Badlapur new poster: Varun Dhawan stuns us with his deadly rugged avatar – view pic!

More broadband connections to boost GDP growth in Asia Pacific: GSMA

6 must-have aromatherapy oils for your medicine cabinet

Also on cricketcountry.com

Play Fantasy Cricket & Win

Cash Daily! Click here