PepsiCo denies communicating with BCCI regarding sponsorship pullout
Pepsi has issued a statement saying that they will not be pulling out of the Indian Premier League (IPL) 2013, after there were rumours of their...
Pepsi considers IPL withdrawal fearing negative impact on brand image
The Indian Premier League (IPL) 2013 spot-fixing controversy has added another worry for the BCCI as brand sponsors PepsiCo are considering pulling...
Spot-fixing controversy: Time for sponsors to pull out of IPL?
Oh Yes Abhi! The only way in which administrators and sportsmen will learn is by hurting them where it hurts most. Turn the tap off the monies,...
IPL 2013: Coca Cola tries to get one over Pepsi outside Feroz Shah Kotla
Eternal cola rivals Coca Cola and Pepsi added another chapter to their never-ending duel as the former stationed their salespersons outside the...
IPL 2013: PepsiCo invites farmers to watch matches
Having added an extra fizz to the fan experience at the Indian Premier League, PepsiCo India is all set to make this edition of the T20 tournament...
IPL 2013: Kolkata gears up with mobile apps and ringtones
With a host of mobile phone apps that make cricket matches available at one's fingertips and catchy ringtones, teenagers to twenty-somethings...
IPL 2013: Shahrukh Khan's production company to organise opening ceremony of tournament
Shahrukh Khan's production company Red Chillies Entertainment has been signed promoters for the opening ceremony of the Indian Premier League...
Pull-out of one of the long-time supporters of Indian cricket should send warning signals to BCCI
The pull-out of one of the long-time supporters of Indian and international cricket should send warning signals to both the ICC and the Board of...
Hero MotoCorp withdraws from IPL sponsorship
Hero MotoCorp, which had a long association with cricket, has withdrawn as sponsors of the popular Indian Premier League (IPL) Tuesday.
Rahul Dravid, Sreesanth cheer runners at Jaipur Marathon
Rajasthan Royals captain Rahul Dravid along with pacer S Sreesanth and all-rounder Ashok Menaria on Sunday cheered thousands of runners who participated...
