Pepsi considers IPL withdrawal fearing negative impact on brand image
The Indian Premier League (IPL) 2013 spot-fixing controversy has added another worry for the BCCI as brand sponsors PepsiCo are considering pulling...
Sahara accuses BCCI of 'betrayal of trust' after pull out
The Sahara Group on Wednesday accused the BCCI of "betrayal of trust" while rejecting claims of the Board that the IPL team was to be...
BCCI: We are not responsible for Sahara's pull out from IPL
The BCCI on Wednesday rejected Sahara Group's claim that it had failed to expedite the arbitration process to reduce franchisee fee, saying...
Sahara moves Bombay High Court against MCA over Pune stadium
Sahara has moved Bombay High Court against Maharashtra Cricket Association for "wrongful termination of agreements" regarding various...
Team India sponsors should take cue from Emirates' deal with Arsenal and embrace "pay for performance" model
The association between Emirates and Arsenal is very well-known in the global sports market. Emirates has been sponsors of Arsenal since signing...
Sachin Tendulkar featuring in funeral ad unpleasant, says BCCI
By CricketCountry Staff
The Board of Control for Cricket in India (BCCI) has asked Team India sponsor...
Contrasting methodologies of Lalit Modi & N Srinivasan
By Abhijit Banare
One of the basic lessons, BCCI failed to learn from Lalit Modi is his accessibility...
Sahara makes sponsorship offer to Bangladesh Cricket
By CricketCountry Staff
A sponsorship offer of approximately $9.4 million has been made to Bangladesh...
IPL 2012: Sharad Pawar inaugurates Pune international stadium
ICC president and Union Agriculture minister Sharad Pawar inaugurated the international cricket stadium built by the Maharashtra Cricket Association...
