The video is about the England and Wales Cricket Board‘s (ECB) initiative to help build up club cricket and foster the love for the sport amongst various communities around the country.


The main motive behind the initiative is to unite people and help build up a harmonious environment amongst cricket lovers.


Since managing a cricket club requires a great deal of finance, this initiative will help the interested people in going about their dreams and set-up cricket clubs in their own local communities.


The initiative will also see various tournaments among the clubs in question and will also go a long way in bringing in the required sponsors for club cricket in England.