The Kevin Pietersen saga is consuming copious media space not just in the English media but all over the cricketing world. Given the amount of controversy it has generated since the South African-born English batsman has been controversially kept out, it was to be expected that Amul would come up with a typical response. And they did! (READ: Kevin Pietersen may not play for England again despite scoring a career best 326)

With England’s Director of cricket Andrew Strauss paying no attention to the public hue and cry to get “KP” back in the England side after his career-high triple century, by unambiguously closing the doors on Pietersen, Amul’s latest ad says: “Still distraussfull?,” — taking a dig at Strauss for continuing to distrust Pietersen. Strauss ruled out Pietersen’s return to the team citing ‘trust issues’. (READ: Twitter reactions: Andrew Strauss cites ‘trust issue’ as reason for Kevin Pietersen’s exile)

Pietersen was supposed to play for Sunrisers Hyderabad (SRH) in the eighth edition of Indian Premier League (IPL) but choose to play county cricket for Surrey, in order to get a return ticket to England. But Strauss and England and Wales’s Cricket Board (ECB) chief executive Tom Harrison has made their intentions clear of not selecting the dynamic batsman for the upcoming Ashes series, even after scoring a triple-century in county cricket and despite of Colin Graves’ statement that “if he score runs in county cricket the selectors can’t ignore him.” (READ: ECB shoot themselves in the foot by denying Kevin Pietersen England return)