IPL6: Brands that shaped the league

Mumbai Indians won the sixth edition of the cash-rich Twenty20 league © IANS

The Indian Premier League (IPL) is a proverbial maze of brands, sponsors and advertisers. It is the support of these brands and sponsors which drive the growth and brand valuation of the IPL. These sponsors also contribute in a large way to the sustainability of each individual franchise and the league as a whole. The below presentation by Prantik Mazumdar of Gamechanger lists all the brands associated with the IPL during its sixth edition.

It will also be interesting to see how many of these sponsors/advertisers/team partners continue to ride on the IPL bandwagon in the aftermath of the latest corruption scandal that rocked IPL.

(Prantik Mazumdar is Managing Partner at gamechangerindia.com)