Sachin Tendulkar celebrates his 43rd Birthday on Sunday © Getty Images
Sachin Tendulkar celebrates his 43rd Birthday on Sunday © Getty Images

Since November 15, 2013 it still feels a little unusual to not find India’s master-blaster Sachin Tendulkar facing any bowlers, or to see him active on field, or chatting with his teammates and motivating them. Yes, he has retired but moving away from the sport is not something that Tendulkar would do. Those precious 24 years in cricket will always remain memorable with many reasons to cheer. It will always be debatable in picking up  Tendulkar’s career best performances — as opinions will differ. Tendulkar has made good use of his life post retirement maintaining his presence on the cricket field on important occasions, as well as off it. READ: Sachin Tendulkar: Greatest batsman of India

But life post retirement has been smooth with family, brand endorsements, mentoring IPL franchise Mumbai Indians (MI) and much more. Here are some of the major contributions and time devoted by the ‘Little Master’ on his 43rd birthday:

Sachin Tendulkar’s unstoppable inning with Cricket: Tendulkar has been associated with cricket all his life. Post retirement from IPL team MI, he has been continuing to mentor the Gen Y players aspiring to be the next Tendulkar in the making. He has showed immense faith in cricketers like Hardik Pandya and Jasprit Bumrah from his team, who proudly represent the national side today. In November 2013, he turned to be the proud owner of Indian Super Legaue (ISL), Kerela Blasters, finishing as runners-up in the inaugural edition. The aspiration to stick with cricket accelerated when Sachin played a limited-overs charity match in June 2014 at Lord’s representing Marylebone Cricket Club (MCC) against Rest of the World XI. He managed to secure 44 before he was bowled out by Muttiah Muralitharan.

In 2015, Australia’s ace spinner Shane Warne and Tendulkar joined hands to play series of T20 cricket in US’s All-Stars Cricket bringing former cricketers together. Warne’s Warriors defeated Tendulkar’s Blaster’s by 3-0. He continues to show his presence with cricket through IPL matches and continuing to mentor MI. READ: Sachin Tendulkar- How a mortal man with an exceptional gift turned into a god for his fans

Honorary and Awards: Tendulkar has received many awards and honours, with his first major one being the Arjuna Award by Government of India in recognition for his achievement in sports. But post-retirement the saga continued with postal stamps being released by the Indian Postal Service. He was also honoured with the Bharat Ratna Award by the President of India, as Tendulkar became the first sportsperson from India to be honoured with it. He was also announced as Honorary Group Captain of Indian Air Force in October 2015, yet again the first sportsman to be given this honour. That is not all. His autobiography ‘Playing it My Way’, has entered Limca Book of World Records to add more to list of awards and honoraries.

Brand Endorsements and Social Work: Tendulkar believes in remaining active with social work and brands, to connect with his desired fans easily. Tendulkar was first made Brand Ambassador of Swacch Bharat Abhiyaan, which he calls as proud moment of his life and he stuck to this going on roads, picking a broom along with bunch of youngsters that he referred to as a team. In 2015, he adopted a village in Puttamraju Kandrika, Andhra Pradesh under Sansad Ashram Gram Yojna with an aim to develop the rural areas. In 2015, he was named the Brand Ambassador for ICC Cricket World Cup 2015, where he gave away the awards for Man of the Match and Man of the Tournament. He also lent help to Bollywood star Aamir Khan for water conservation in the same year. READ: Sachin Tendulkar: A timeless fairytale

Recently, he also joined hands with Mumbai Railway Police to spread word on passenger safety called Safety Alert Messages Exclusively for Passengers (SAMEEP) and B-Safe. At the same time he also launched India’s first-ever luxury Monarch Cruise, that was later carried by press conference held by Warne and Brett Lee in Mumbai. In March 2016, he collaborated with Arvind Brands to come up line of label called ‘True Blue.’ Tendulkar was also part of a Sky Karting track at Smaaash in Lower Parel area in Mumbai, as he is a fan of motor sports as well. He also did his bit to contribute to road safety in Mumbai. He also endorsed ‘Skill India’ campaign, an initiative to ensure better skilled India. On April 20, 2016, he joined Reliance General Insurance Twitter campaign against child labour in partnership with Child Rights & You (CRY) to raise awareness on the problem.

Family, Biopic and Autobiography: During his playing days, Tendulkar might have missed out on precious moments with his family, but immediately after his retirement he flew to Mussorie, where he specifically adores the snack shop Lal Tibba. He recently also visited Uttrakhand among visiting wild life along with family. He launched his autobiography ‘Playing it My Way’ in 2014, which was co-authored by sports analyst Boria Majumdar. This has achieved great accreditation and also reached the Limca Books of World Record. The much anticipated biopic ‘Sachin- A Billion Dreams’ is next in the line where he will be playing himself and the younger version will be played by his son Arjun Tendulkar. READ: Sachin Tendulkar: How he made me fall in love with cricket

Tendulkar has also helped many young cricketers especially the Under-16 team of Mumbai. Tendulkar, associated with Maharashtra Cricket, gifted the rising cricketer Pranav Dhanawade an autographed bat for securing 1,000 runs in an innings in a competition organised by Mumbai Cricket Association. He also encouraged the Mumbai team ahead of Ranji Trophy 2015-16 final. Tendulkar has fan following across the world along with sportsman from different fields and his biggest has reained Roger Federer, specifically mentioning he plays on Xbox with Tendulkar as a batsman while playing cricket. That shows, Tendulkar era can never end despite his retirement from cricket.

(Shruti Hariharan is a Content Writer with CricketCountry. You can follow her on Twitter at @Shruti_2890)