Sachin Tendulkar participates in <em><noscript><img itemprop="image" itemprop="image" src=

On October 2, 2014, on the occasion of Gandhi Jayanti, Prime Minister Narendra Modi had asked some prominent personalities to take up the challenge of Swachh Bharat (Clean India). Tendulkar was among the many prominent personalities nominated by Modi. The legendary cricketer not only accepted the challenge but also met the Prime Minister to carry forward the initiative and adopt three villages as part of ‘Saansad Adarsh Gram Yojana’.