Indian cricket star Virat Kohli became the shareholder of a social media company, Sport Convo.<p></p><p></p>"The opportunity to be a part of Sport Convo stood out for me. It attracts me on many levels, none more so than my belief that the functionality we are developing will be beneficial to my followers and the wider sport-loving public as well as all the other sportsmen and women who will be joining me on this platform," Kohli was quoted in the press release.<p></p><p></p>Kohli emphasized on the importance of social media in his life. He added, "Social media has become an important part of my life. It gives me a chance to connect with my fans and a chance to share a slice of the life with which I have been blessed with them."<p></p><p></p>The website of the start-up based out of London and is founded by Vishal Patel, Amrit Johal, Praveen Reddy and Jasneel Nagi.