BCCI marketing committee to finalise new sponsor for matches in India

The BCCI will be inviting new tender bid documents from corporate houses who are willing to become series sponsor for India’s home fixtures © AFP

Mumbai: Sep 18, 2013

Add Cricket Country as a Preferred Source

The Board of Control for Cricket in India (BCCI) marketing committee headed by Union Minister Farooq Abdullah will meet here tomorrow to decide on the new title sponsors for the international matches in India after telecom major Airtel decided against renewing their contract.

The BCCI will be inviting new tender bid documents from corporate houses who are willing to become series sponsor for India’s home fixtures.

Airtel had won the rights as series sponsors for all international and domestic matches played in India from September 1, 2010 to March 31, 2013 for a consideration of Rs 3.33 crore per match.

As existing sponsors, BCCI gave Airtel three months’ grace period to renew its contract. With the company opting not to renew its contract, a 23-member BCCI panel under chairmanship of Abdullah will now decide on the modalities of the tender invitation process.

Airtel bid for series sponsorship after they lost out on the team’s title sponsorship in July 2010. When the bid documents for the team’s title sponsorship were opened for the period from July 1, 2010 to December 31, 2013, Sahara India Pariwar bagged the rights for the 42-month window at Rs 3.34 crore per match. Airtel, the other bidder, had quoted Rs 2.89 crore per match.