IPL Trophy    VIVO
IPL Trophy VIVO

With just 10 days to the deadline, Board of Control for Cricket in India (BCCI) have already received just over 20 bids for the media rights of the cash-rich Indian Premier League (IPL) for the upcoming seasons. The list of the bidders shall be submitted to the Supreme Court on Tuesday, while MP Subramanian Swamy has asked for an e-auction this time to ensure the transparency of the bidding. Chief Justice Dipak Misra will hear the petition filed by Swamy. Among the list of companies who have bid include Star India Pvt Ltd, Sony Pictures Networks India Pvt Ltd, AmazonSeller Services Pvt Ltd and Reliance Jio Digital. Aravinda de Silva credits Indian cricket team’s success to IPL & financial stability

Internet giant Yahoo too has joined the race after a long time, while other bidders such as Interactive Media, Times Internet Ltd, Gulf DTH, SuperSport International, GroupM Media India, Bein IP, Econet Media Group, Sky UK, ESPN Digital Media, BTG Legal Service, BT Sport, Twitter, Facebook, Discovery, Airtel and DAZN Perform Group are among them. The BCCI for now has kept all the options open for the consolidated bid, as they believe it will help in maximising the revenue, while few also believe that the digital world is a bigger and dynamic industry for now, allowing more profit, as reported by Cricbuzz. HC ask petitioner to approach Lodha committee for inclusion of Kochi Tuskers

“A separate bid for digital will force the rights-owner to do a deferred live of matches whereas if one party owns digital and broadcast both, then there’s no restriction. Where’s the logic in this? Why not have a paywall instead? This is like suppressing a market that hasn’t even woken up yet,” an industry executive said.