In its bid to revive the longest format of the game, the Board of Control for Cricket in India (BCCI) has already taken some steps © Getty Images (Representational Image)
In its bid to revive the longest format of the game, the BCCI has already taken some steps © Getty Images (Representational Image)

Kolkata: The Cricket Association of Bengal (CAB) has a number of plans to promote Test cricket when it will play host to the second game between India and New Zealand in a series scheduled later in 2016. In its bid to revive the longest format of the game, the Board of Control for Cricket in India (BCCI) has already taken some steps. A total of Rs 60 lakh will be kept aside for carrying out promotional activities during the game. A presentation was made to the BCCI by the CAB where it proposed initiatives such as ‘Fans of the Eden’ where spectators can register themselves and then get a certificate which states he/she is a true fan of the game. CAB earns Rs 5 cr profit following World T20 2016 ticket sales

Other proposed plans include the likes of free Wi-Fi, a separate kids arena and organising shows where local bands will perform during lunch break. Also if a fan is celebrating his/her birthday during the match days, he/she might be shown on the giant screen on submission of authentic documents. “The initiatives are tentative and indicative and firm plans will only be made once the financial and other impacts are worked out and approved by the association,” CAB joint secretary Avishek Dalmiya said. Ghosh becomes first Indian to score century with pink ball in India

The CAB, which hosted four ICC World T20 matches including the marquee India-Pakistan clash and the final, has made a profit in excess of Rs 5 crore. “We have had an income of Rs 8.5 crore and we are expecting more from the ticket sales,” CAB joint secretary Avishek Dalmiya said after its working committee meeting. The profit is significant since the CAB’s balance sheet had revealed a deficit of Rs 3.70 Crore at this time in 2015. The CAB now plans to invest judiciously in infrastructure development and grooming coaches in all of its centres, reports PTI.