DD eye rights to broadcast IPL

Doordarshan are interested in events which were popular and had significant viewership AFP

By CricketCountry Staff

New Delhi: Sep 8, 2011

Public broadcaster Doordarshan (DD) are eyeing feeds for the Indian Premier League (IPL) and freedom to generate revenue form from the cash-rich tournament.

Currently DD does not have independent right to sell ad spots on match feeds that are recived from private broadcasters.

According to Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act, 2007, DD must share 75% of its ad revenues with the private broadcaster. The broadcaster wants the ratio changed to 50:50.

“We expect the amendments to come in the winter session of Parliament and should be passed in December-January,” a source in Doordarshan said.

“As of now, there is no a clear view on what sporting events to include in the list of events of national importance. But there is no bar in not including IPL or any such sporting events either under public interest,” a senior government official said.

Prasar Bharati insiders said Doordarshan was not interested in test matches, but was only looking at events which were popular and had significant viewership.