© Getty Images
ICC President Alan Isaac(left) and CEO Dave Richardson © Getty Images (Representational Photo)

Oct 6, 2014

The International Cricket Council (ICC) has entered into a tie-up with Matua Wines, which in turn will become the official brand of Wine in New Zealand for the ICC World Cup 2015.

ICC General Manager – Commercial, Campbell Jamieson, was quoted as saying by the Official ICC website “The ICC is delighted to welcome Matua on board as an Official Wine Partner in New Zealand. Matua is a renowned brand that has a strong presence both in New Zealand and across the region and we know that supporters will enjoy the offering across New Zealand venues at the ICC Cricket World Cup 2015. “

“We are excited to welcome another strong brand to the commercial family for this competition and look forward to welcoming additional partners in the weeks and months to come,” he added.

Matua Chief Winemaker Nikolai St George said “For New Zealand to co-host one of the world’s most watched sporting events is truly exciting, and for Matua to be a part of it offers an unprecedented opportunity to get some of New Zealand’s most awarded wines in front of a local and global audience.”

“Cricket is New Zealand’s summer sport, Kiwis absolutely love the game and so does the team at Matua. We’re looking forward to being a part of the biggest event happening in New Zealand this year, and we’re sure that that fans who head to the games will enjoy the action paired with our great wines,” St George added.