More than 50 percent decline in cricket viewership owing to India   s poor run
More than 50 percent decline in cricket viewership owing to India s poor run

According to the latest Broadcast Audience Research Council (BARC) rating for week 32 of 2018 (Aug 4 10), there has been a sharp decline in the viewership of India vs England Test series, with Sony Ten 3, part of the the official boracater SPN Network, seeing a dip in viewership.

Sony Ten 3 in the number one position registered 61,771,000 gross impressions in the said week as against 129,430,000 the previous week.
Sony Ten 3 in the number one position registered 61,771,000 gross impressions in the said week as against 129,430,000 the previous week. (Image courtesy: BARC website)

As per insidesports, Sony Ten 3 in the number one position registered 61,771,000 gross impressions in the said week as against 129,430,000 the previous week.

The report further adds, that even though the fifth-day action from the the 1st Test of series the Edgbaston remained the most-watched sports genre programme, the highlights of the India-Pakistan match from the 2014 World Cup on Star Sports 1 were watched more than day one of the Lord s Test.

India-Pakistan match from the 2014 World Cup on Star Sports First were watched more than day one of the Lord   s Test.
India-Pakistan match from the 2014 World Cup on Star Sports First were watched more than day one of the Lord s Test (Image Courtesy: BARC website).

Virat Kohli s Indian team, were just smashed by an innings and 159 runs in the third shortest Test match on English soul, is chasing the series at Trent Bridge before they lost a close contest at Edgbaston by 31 runs.