More than 50 percent decline in cricket viewership owing to India’s poor run
More than 50 percent decline in cricket viewership owing to India’s poor run

According to the latest  Broadcast Audience Research Council (BARC) rating for week 32 of 2018 (Aug 4 – 10), there has been a sharp decline in the viewership of India vs England Test series, with Sony Ten 3, part of the the official boracater SPN Network, seeing a dip in viewership.

Sony Ten 3 in the number one position registered 61,771,000 gross impressions in the said week as against 129,430,000 the previous week.
Sony Ten 3 in the number one position registered 61,771,000 gross impressions in the said week as against 129,430,000 the previous week. (Image courtesy: BARC website)

As per insidesports, Sony Ten 3 in the number one position registered 61,771,000 gross impressions in the said week as against 129,430,000 the previous week.

The report further adds, that even though the fifth-day action from the the 1st Test of series the Edgbaston remained the most-watched sports genre programme, the highlights of the India-Pakistan match from the 2014 World Cup on Star Sports 1 were watched more than day one of the Lord’s Test.

India-Pakistan match from the 2014 World Cup on Star Sports First were watched more than day one of the Lord’s Test.
India-Pakistan match from the 2014 World Cup on Star Sports First were watched more than day one of the Lord’s Test (Image Courtesy: BARC website).

Virat Kohli’s Indian team, were just smashed by an innings and 159 runs in the third shortest Test match on English soul, is chasing the series at Trent Bridge before they lost a close contest at Edgbaston by 31 runs.