IPL 2012: T20 matches not affecting movie occupancy in cinemas

According to Pramod Arora, IPL viewership has gone down and the impact has been stabilized PTI

By CricketCountry Staff

Mumbai: Apr 20, 2012

Pramod Arora, PVR Cinemas president and CEO, on Friday, revealed that Indian Premier League (IPL) 2012 has not had much impact on the movie occupancy in the first quarter of the current fiscal year 2012-13.

The 2011 World Cup had affected occupancy and movie producers were doubtful about releasing films during a major cricket event. However, this is not the trend this year.

“An IPL cannot compete with a world cup, which had an impact on occupancy,” Arora was quoted saying by NDTV Profit.

According to Tam Media Research, Television Viewer Ratings (TVR), IPL viewership seems to be on a wane.

The rating were down 18.7 per in the first six games, an average TVR of 3.76, as compared to 4.63 last season.

The downslide has not gone unnoticed with the film industry which is releasing a lot more big-ticket films this year.

With Board of Cricket Control in India (BCCI) not releasing rights for screening matches live in movie halls, IPL is not taking up screen time.

“Now IPL impact has stabilized,” Arora said.