IPL 2013: Sony Max launches marketing campaign

IPL 6 commences on April 3 and the final match will be played on May 26 © Getty Images

Mumbai: Feb 19, 2013
Highlighting the need for better participation for IPL in the country, broadcaster of the T20 league Max has launched a marketing campaign for the T20 league that kicks off on April 3.
Max has roped in Bollywood director Farah Khan to choreograph some signature moves for the campaign a four, a six and a wicket — that will be part of three short films, three instruction videos and a big ad-film.
“A cricket crazy country like ours needs to be more involved in the game than just being mere onlookers. Through the campaign “Sirf Dekhneka Nahi” (Not just watching it) we want to encourage the audience to not just watch the Pepsi IPL but to participate and rejoice in every moment of the game with adrenaline-charged dance moves choreographed by Farah and get hooked on to the game by actively participating throughout the season,” Max EVP and Business Head Neeraj Vyas said.
The tournament, featuring 76 matches, will be played at different venues across India and commences on April 3 and the final match will be held on May 26.