© Getty Images (Representational Photo)
© Getty Images (Representational Photo)

New Delhi: Digital real estate company Magicbricks.com on Monday signed a deal with Indian Premier League (IPL) as their associate sponsor.

“IPL is one of the biggest sports festival and is every advertiser’s delight. The association is an endeavour to reach out to maximum end users across the country using association with IPL this season,” Magicbricks.com head of marketing Manisha Rana said.

The eighth edition of the IPL starts on Wednesday in Kolkata, with the opening ceremony scheduled to be held at the Yuva Bharati Krirangan, or the Salt Lake Stadium, where the opening ceremony of the 2013 edition was also held. While a dispute between the organisers of the opening ceremony and the Indian Performing Right Society Ltd. (IPRS) came to a settlement, a forecast of rain and thunderstorm for Tuesday threatened to spoil the event. Read: Thunderstorm threatens to spoil opening ceremony