Royal Challengers Bangalore will be led by Virat Kohli (L) in IPL 2018    AFP
Royal Challengers Bangalore will be led by Virat Kohli (L) in IPL 2018 AFP

Online entertainment platform Eros Now today said it will be the title sponsor of Virat Kohli-led Royal Challengers Bangalore (RCB) team in the upcoming season of IPL. “Eros Now becomes one of the first OTT player to come on board as a sponsor of a league team at IPL 2018. The collaboration is a part of the company’s endeavour to build a true digital video brand with Indian users and provide the best of entertainment the country has to offer,” the company said in a statement.

IPL 2018 kicks off on April 7. RCB’s first match is scheduled for April 8 with the Shah Rukh Khan-owned Kolkata Knight Riders.