It was a sigh of releif for the BCCI as they were confident of Supreme Court staying with the existing process for IPL media rights tender    VIVO
It was a sigh of releif for the BCCI as they were confident of Supreme Court staying with the existing process for IPL media rights tender VIVO

Supreme Court has given orders to go ahead with the usual bidding procedure for the Indian Premier League (IPL) media rights for the upcoming five seaons, despite Rajya Sabha member Subramanian Swamy suggesting petition for e-auction.

Board of Control for Cricket in India (BCCI) gear up for massive bids for the biggest and most lucrative domestic T20 league in the world. They, however, were confident of Supreme Court staying with the existing process. Besides, e-auction is not held anywhere across the world when it comes to selling sports property. IPL media rights: SC refuses to direct BCCI to e-auction

Parag Tripathi, a senior advocate appointed for Committee of Administrators (CoA) by the Supreme Court, adjudged the current tender process as the best option, as the bidders are allowed to submit their bids in a sealed envelope that are only opened during the final day of the bprocedure.

Vinod Rai, CoA chief, has also urged the Supreme Court for an affidavit which states that the current bidding procedure is here to stay. As the BCCI goes ahead with it, they expect tough competition from 24 companies, including Star India Pvt Ltd and Sony Pictures Networks (SPN) for Indian television, as reported by Cricbuzz. IPL broadcast rights: Airtel, Yahoo buy bid document

As for overseas, Amazon could be the frontrunners, while on the digital platform Reliance Jio could may get the tender. Other giants such as Facebook and Twitter, also Times Internet have joined the frame.